Opinion of executives on the importance of data in automotive industry in Spain 2016

The statistic represents the results of a survey regarding the opinion of respondents on the importance of data as the fuel for the future business model of automotive companies in Spain in 2016. A majority of 63 percent of of executives absolutely or partly agreed with this statement. Respondents said the focus was on creating value out of upstream and downstream data, which refers to both vehicle and customer data. Additionally, the job segment that mostly agreed with the statement of recognizing the value of data were CEOs.

Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016

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Source

Release date

January 2017

Region

Spain

Survey time period

September and October 2016

Number of respondents

19 respondents

Age group

16 years and older

Special properties

Executives

Method of interview

Online survey

Supplementary notes

In the original survey, 953 executives from 42 countries were asked if they agreed with the statement that data is the fuel for the future business model of automotive companies.
The figures may not add up to 100 percent due to rounding.

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