The statistic represents the results of a survey regarding the opinion of respondents on the importance of data as the fuel for the future business model of automotive companies in Spain in 2016. A majority of 63 percent of of executives absolutely or partly agreed with this statement. Respondents said the focus was on creating value out of upstream and downstream data, which refers to both vehicle and customer data. Additionally, the job segment that mostly agreed with the statement of recognizing the value of data were CEOs.
Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016
In the original survey, 953 executives from 42 countries were asked if they agreed with the statement that data is the fuel for the future business model of automotive companies.
The figures may not add up to 100 percent due to rounding.
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KPMG. (January 16, 2017). Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016 [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. "Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016." Chart. January 16, 2017. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. (2017). Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. "Share of Executive Respondents Who Believed Data Is The Fuel for The Future Business Model of Automotive Companies in Spain as of October 2016." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG, Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016 Statista, https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/ (last visited May 30, 2020)
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