The statistic represents the results of a survey regarding the opinion of respondents on the importance of data as the fuel for the future business model of automotive companies in Spain in 2016. A majority of 63 percent of of executives absolutely or partly agreed with this statement. Respondents said the focus was on creating value out of upstream and downstream data, which refers to both vehicle and customer data. Additionally, the job segment that mostly agreed with the statement of recognizing the value of data were CEOs.
Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016
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KPMG. (January 16, 2017). Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016 [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. "Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016." Chart. January 16, 2017. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. (2017). Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016. Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG. "Share of Executive Respondents Who Believed Data Is The Fuel for The Future Business Model of Automotive Companies in Spain as of October 2016." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/
KPMG, Share of executive respondents who believed data is the fuel for the future business model of automotive companies in Spain as of October 2016 Statista, https://www.statista.com/statistics/738019/spanish-executive-impression-on-the-importance-of-data-in-automotive-industry/ (last visited April 18, 2021)