Most creative agencies in Germany in December 2019

Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany as of December 18, 2019

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Release date

December 2019



Survey time period

December 18th, 2019

Special properties

already evaluated: Deutscher Digital Award, Spotlight, Plakadiva, Radio Advertising Award, Anzeige des Jahres, Webbys, ADC Festival, Klappe

Supplementary notes

The Horizont Creative Radar, which gives an overview of the current ranking of German agencies based on a creative point system, takes into account the results of the 16 most prestigious national and international awards. Depending on the relevance of the specific award, points are given ranging from 8 to 2. The Cannes Lions were given the highest points, 8.

Calculations were made as follows: Grand Prix awards and best-of-show-awards were given 8 points, winners of Gold were given 6, winners of silver 4 and winners of bronze 2 points. Special awards were also given 2 points. These points were then multiplied with those given to the respective award ceremony. If an award show only declared winners, those were given 6 points. Generally, only German agencies were taken into account.

Award ceremonies were given the following points: Cannes Lions (8 points); ADC (6 points); D&AD Global Awards (6 points); London International Awards (6 points); One Show (6 points); Eurobest (4 points); Clio Awards (4 points); Facebook Awards (4 points); New York Festivals International Advertising Awards (4 points); Webby Awards (4 points); Deutscher Dialogmarketing Preis (2 points); Deutscher Digital Award (2 points); Die Klappe (2 points); New Media Award (2 points); Radio Advertising Award (2 points); Spotlight (2 points).

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