- Media & Advertising›
- Advertising & Marketing ›
Expenses in U.S. advertising, PR and related services 2007-2017
Expenses in U.S. advertising, PR and related services 2007-2017
Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
by A. Guttmann,
last edited
Jan 4, 2019
The statistic shows estimates for the annual aggregate expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017. In 2017, firms in that sector spent an estimated total of 72.03 billion U.S. dollars.
Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
Loading statistic...
| Expenses in billion U.S. dollars | |
|---|---|
| 2017 | 72.03 |
| 2016 | 69.76 |
| 2015 | 67.22 |
| 2014 | 64.67 |
| 2013 | 62.34 |
| 2012 | 69.53 |
| 2011 | 57.77 |
| 2010 | 57.54 |
| 2009 | 56.02 |
| 2008 | 60.49 |
| 2007 | 60.41 |
| Expenses in billion U.S. dollars | |
|---|---|
| 2017 | 72.03 |
| 2016 | 69.76 |
| 2015 | 67.22 |
| 2014 | 64.67 |
| 2013 | 62.34 |
| 2012 | 69.53 |
| 2011 | 57.77 |
| 2010 | 57.54 |
| 2009 | 56.02 |
| 2008 | 60.49 |
| 2007 | 60.41 |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Jan 4, 2019
The statistic shows estimates for the annual aggregate expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017. In 2017, firms in that sector spent an estimated total of 72.03 billion U.S. dollars.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
- Region
- United States
- Survey time period
- 2007 to 2017
- Special properties
- includes advertising agencies, public relations agencies, media buying agencies, media representatives, display advertising and direct mail advertising service providers, advertising material distribution services, other services related to advertising and all other advertising
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2007 to 2017
- Special properties
- includes advertising agencies, public relations agencies, media buying agencies, media representatives, display advertising and direct mail advertising service providers, advertising material distribution services, other services related to advertising and all other advertising
- Supplementary notes
- Figures have been rounded.
Other statistics on the topic
Advertising agencies
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising market in the U.S.
- 171 page/s
- English
- pptx
- Detailed references
Everything On "Advertising market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising agencies in the U.S."
- Industry overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Industry revenue of “advertising agencies“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “advertising agencies“ in the U.S. 2011-2023
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2018U.S. agency revenue growth 2001-2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2018, by disciplineGrowth rate of U.S. agency revenue 2009-2018, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
- Marketing services
The most important statistics
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by serviceNumber of marketing services sector M&A deals worldwide 2016-2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by regionNumber of marketing services sector M&A deals worldwide 2016-2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
The most important statistics
- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
- Growth rate of agency revenue in the U.S. in 2016, by disciplineGrowth rate of agency revenue in the U.S. 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry from 2014 to 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)Best paid agency managers worldwide 2015
- Global rankings
The most important statistics
- Leading global media holding groups worldwide in 2016, by overall activity billingsLeading global media holding groups 2016, by billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)Revenue of the world's largest ad agency groups 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- U.S. rankings
The most important statistics
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)Leading U.S. ad agencies 2017, by revenue
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)Leading digital agency networks in the U.S. 2017
- Leading public relations firms with major U.S. operations in 2018, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2018, by net fees
- Leading public relations firms with major U.S. operations in 2018, by number of employeesLeading PR firms in the U.S. in 2018, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)Leading Hispanic media agencies in the U.S. 2014
- Market leaders
The most important statistics
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)Dentsu: global revenue 2014-2018
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
- Why do you think your win rate isn't better?U.S. ad agencies: reasons for low win rates 2015
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Expenses of U.S. advertising agencies 2007-2017
- Revenue sources of U.S. direct mail advertising companies 2017
- Revenue of U.S. advertising agencies 2000-2017
- Most successful agencies participating in the Cannes Lions in Germany 2019
- Advertising industry employees in Germany 2015, by field of work
- Number of employees in the advertising services industry in Denmark 2008-2016
- Employees in the advertising services industry in Denmark 2008-2016, by gender
- Global ad spend 2015-2016, by medium
- Italy: advertising market share 2015, by sector
- Ranking of leading owner-operated advertising agencies in Germany 2018
- Year-on-year advertising investment change in Germany 2012-2018
- Revenue from promotional products in Germany 2004-2015
- Growth of global advertising revenues 2015-2019, by medium
- Advertising investments in relation to GDP in Germany 2012-2018
- Investments of the economy in advertising in Germany 2003-2013
- Italy: total revenues of Discovery 2013-2017
- Electronic cigarette advertising in the United Kingdom (UK) 2015
- Frequency of use of loyalty card benefits in France 2017
- Share of advertising and related services sales in Canada 2013-2017, by client type
- Ireland: employees in the professional & technical activities industry 2008-2015
Studies
- Advertising industry in Spain
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising market in the U.S.
- Advertising in Germany
- Advertising in Japan
- Advertising in Brazil
- Advertising in Mexico
- Advertising in Asia Pacific
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the Netherlands
- Advertising in Belgium
- BRICS advertising
- Political advertising in the U.S.
Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Industry revenue of “advertising agencies“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2018
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2018, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry from 2014 to 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2018, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2018, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Estimated expenses of U.S. advertising agencies from 2007 to 2017 (in billion U.S. dollars)
- Revenue generated by direct mail advertising companies in the United States in 2017, by source (in million U.S. dollars)
- Estimated aggregate revenue of U.S. advertising agencies from 2000 to 2017 (in billion U.S. dollars)
- Cannes Lions: ranking of the most successful participating advertising agencies in Germany in 2019
- Number of employees in the advertising industry in Germany in 2015, by field of work*
- Number of employees in the advertising services industry in Denmark from 2008 to 2016
- Number of employees in the advertising services industry in Denmark from 2008 to 2016, by gender
- Distribution of advertising spending worldwide in 2015 and 2016, by medium
- Market share of the advertising industry in Italy in 2015, by sector
- Ranking of the leading owner-operated, independent advertising agencies in Germany in 2018
- Investment in advertising in Germany from 2012 to 2018 (compared to previous year)
- Revenue from promotional items in Germany from 2004 to 2015 (in billion euros)
- Growth of global advertising revenues from 2015 to 2019, by medium
- Advertising investments compared to gross domestic product (GDP) in Germany from 2012 to 2018
- Investments of the economy in advertising (fees, advertising material production, media placement costs) in Germany from 2003 to 2012 and prognosis for 2013 (in billion euros)
- Total revenues of Discovery Group in Italy from 2013 to 2017 (in million euros)
- Where have you recently seen, read, or heard about e-cigarettes?
- How often do you use the benefits offered by your favorite loyalty card?
- Distribution of sales in advertising and related services industry in Canada from 2013 to 2017, by type of client
- Total number of employees in the professional, scientific and technical activities industry in Ireland from 2008 to 2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.