During a global 2022 survey, approximately 85 percent of responding advertising agencies' corporate clients at least somewhat agreed that they were happy to pay a premium to ensure talented individuals work on their accounts. Around 71 percent of the respondents agreed they would pay extra for suppliers who could evidence a genuine approach to sustainability. In comparison, less than two-thirds (64 percent) of the surveyed companies reported agreeing to pay a premium for more diverse agencies.
Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022
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World Federation of Advertisers. (December 15, 2022). Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/
World Federation of Advertisers. "Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022." Chart. December 15, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/
World Federation of Advertisers. (2022). Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/
World Federation of Advertisers. "Percentage of Agencies' Clients Willing to Pay a Premium for Diversity, Sustainability, and Talent in Their Account's Staff Worldwide as of October 2022." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/
World Federation of Advertisers, Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022 Statista, https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/ (last visited October 10, 2024)
Percentage of agencies' clients willing to pay a premium for diversity, sustainability, and talent in their account's staff worldwide as of October 2022 [Graph], World Federation of Advertisers, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366982/ad-agencies-clients-pay-diversity-sustainability-talent/
