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App marketers' leading marketing challenges worldwide in 2017
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App marketers' leading marketing challenges worldwide in 2017
Leading marketing challenges according to app marketers worldwide as of 2017
by A. Guttmann,
last edited
Nov 17, 2017
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
Leading marketing challenges according to app marketers worldwide as of 2017
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Description
Source
More information
by A. Guttmann,
last edited
Nov 17, 2017
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2017
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
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Statistics on "Mobile app monetization"
- Overview
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- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
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- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
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- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
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- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
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- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
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The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
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- Leading mobile app publishers in the United States as of March 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
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- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
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- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 1st quarter 2019Amazon Appstore: number of available gaming apps as of Q1 2019
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Statistics
- Popular largest pharma company apps share of total downloads globally 2014 and 2016
- Distribution of monthly expenditure on mobile apps in China 2012
- Apple App Store holiday app spending 2018-2019
- Share of app uninstallations in China 2012
- Pharmaceutical app downloads growth rate worldwide 2013-14 vs 2015-16
- Car pooling app usage occasions in China 2015
- Target healthcare app providers by target group 2014
- Purchased mobile apps in China in 2012, by type
- Car pooling apps Response time in China 2015
- Number of available apps in the Apple App Store 2008-2017
- Number of Android social apps downloaded in China 2012
- Number of mobile apps used in selected Asian countries 2016
- Apps produced by largest pharma companies globally 2013-2017
- Number of active apps in the Apple Apple Store worldwide 2008-2020
- Car pooling trips driving time in China 2015
- U.S. mobile app retention rate H1 2016, by app usage
- Car pooling apps usage frequency in China 2015
Studies
- Mobile marketing in the U.S.
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- E-mail marketing
- Digital marketing in the United Kingdom (UK)
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- Video advertising and marketing
- AI use in marketing
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Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
- Distribution of worldwide Google Play app installs as of May 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Apple App Store from 2017 to 2023, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Google Play store from 2017 to 2023, by category (in U.S. dollars)
- Global mobile app average revenue per user (ARPU) in selected verticals as of 1st quarter 2018, by user type (in U.S. dollars)
- Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2019 (in million U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)
- Revenue split of leading digital content stores worldwide as of December 2018
- Number of apps available in leading app stores as of 1st quarter 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue in Google Play and the Apple App Store as of 2nd quarter 2019 (in billion U.S. dollars)
- Year-on-year app revenue growth of the Apple App Store and Google Play from 2017 to 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)
- Apple App Store earnings of mobile app developers from 2015 to 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store as of June 2019
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022
- Number of available gaming apps at Apple App Store from 1st quarter 2015 to 1st quarter 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 1st quarter 2019
- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 1st quarter 2019
- Top grossing iPhone mobile gaming apps in the United States as of May 2019, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Most popular apps as share of total downloads from 12 largest pharmaceutical companies globally in 2014 and 2016
- Distribution of monthly expenditure on mobile apps in China in 2012
- Share of app users in China that have uninstalled apps in 2012
- Growth rate of pharmaceutical app downloads worldwide in 2013-2014 and 2015-2016
- Occasions when using car pooling apps in China in 2015
- Distribution of healthcare app providers globally in 2014, by target group
- Purchased mobile apps in China in 2012, by type
- Response time of car pooling apps in China in 2015
- Number of available apps in the Apple App Store from July 2008 to January 2017
- Most downloaded Android social apps in China as of September 2012
- Average number of smartphone apps installed and percentage daily used according to smartphone app users in Asia Pacific as of July 2016
- Number of apps produced by top 12 pharmaceutical companies globally from 2013 to Q1 2017
- Projected number of active apps in the Apple App Store worldwide from 2008 to 2020 (in 1,000s)
- Driving time of car pooling trips in China in 2015
- Mobile app retention rate in the United States as of 1st half 2016, measured by number of user sessions
- Usage frequency of car pooling apps in China in 2015
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