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App marketers' leading marketing challenges worldwide in 2017
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App marketers' leading marketing challenges worldwide in 2017
Leading marketing challenges according to app marketers worldwide as of 2017
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
Leading marketing challenges according to app marketers worldwide as of 2017
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Description
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More information
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
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- Show publisher information
- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)Mobile apps: leading markets ranked by number of app downloads 2017-2022
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)Mobile apps: leading markets ranked by amount of app spending 2017-2022
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Number of apps available in leading app stores as of 3rd quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)Apple App Store: average app price 2018
- App publishers
The most important statistics
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
- Leading mobile app publishers in the United States as of October 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Leading non-gaming app publishers in the Google Play Store in the United States in March 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in March 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)Leading gaming app publishers in Google Play worldwide 2019 by revenue
- Leading non-gaming iPhone app publishers in the United States in March 2019, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers in the U.S. 2019, by revenue
- Leading non-gaming iPhone app publishers worldwide in March 2019, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
- Number of available gaming apps at Apple App Store from 1st quarter 2015 to 4th quarter 2018Apple App Store: number of available gaming apps as of Q4 2018
- Number of available gaming apps at Google Play from 1st quarter 2015 to 4th quarter 2018Google Play: number of available gaming apps as of Q4 2018
- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 4th quarter 2018Amazon Appstore: number of available gaming apps as of Q4 2018
- Top grossing iPhone mobile gaming apps in the United States as of April 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
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- Mobile device app purchasers: distribution by age in Spain 2017
- Car pooling average ecpeneses in China 2015
- Increase of app updates in mid market businesses compared to a year ago Europe 2016
- Number of available apps in the Apple App Store 2008-2017
- U.S. mobile app retention rate H1 2016, by app usage
- Car pooling trips driving time in China 2015
- Popular largest pharma company apps share of total downloads globally 2014 and 2016
- Share of app uninstallations in China 2012
- Apple App Store holiday app spending 2018-2019
- Car pooling apps usage frequency in China 2015
- Number of active apps in the Apple Apple Store worldwide 2008-2020
- Pharmaceutical app downloads growth rate worldwide 2013-14 vs 2015-16
- Number of mobile apps used in selected Asian countries 2016
- Number of Android social apps downloaded in China 2012
- Car pooling apps Response time in China 2015
- Apps produced by largest pharma companies globally 2013-2017
Studies
- Influencer marketing
- E-mail marketing
- Instagram marketing and advertising
- Video advertising and marketing
- Social media marketing
- Mobile marketing in the U.S.
- Facebook marketing
- Content marketing
- Trade show marketing
- Twitter marketing
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- Digital marketing in Italy
- AI use in marketing
Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)
- Number of apps available in leading app stores as of 3rd quarter 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in September 2018, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)
- Apple App Store earnings of mobile app developers in 2015 and 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store from 3rd quarter 2017 to 1st quarter 2018
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in March 2019, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in March 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in March 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)
- Number of available gaming apps at Apple App Store from 1st quarter 2015 to 4th quarter 2018
- Number of available gaming apps at Google Play from 1st quarter 2015 to 4th quarter 2018
- Number of available gaming apps at Amazon Appstore from 1st quarter 2015 to 4th quarter 2018
- Top grossing iPhone mobile gaming apps in the United States as of April 2019, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Distribution of online buyers paying for apps on their mobile devices in Spain in 2017, by age
- Average expense for car pooling in China in 2015 (in yuan)
- What percentage of your applications are being updated more frequently than a year ago?
- Number of available apps in the Apple App Store from July 2008 to January 2017
- Mobile app retention rate in the United States as of 1st half 2016, measured by number of user sessions
- Driving time of car pooling trips in China in 2015
- Most popular apps as share of total downloads from 12 largest pharmaceutical companies globally in 2014 and 2016
- Share of app users in China that have uninstalled apps in 2012
- Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2019 (in million U.S. dollars)
- Usage frequency of car pooling apps in China in 2015
- Projected number of active apps in the Apple App Store worldwide from 2008 to 2020 (in 1,000s)
- Growth rate of pharmaceutical app downloads worldwide in 2013-2014 and 2015-2016
- Average number of smartphone apps installed and percentage daily used according to smartphone app users in Asia Pacific as of July 2016
- Most downloaded Android social apps in China as of September 2012
- Response time of car pooling apps in China in 2015
- Number of apps produced by top 12 pharmaceutical companies globally from 2013 to Q1 2017
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