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App marketers' leading marketing challenges worldwide in 2017
Leading marketing challenges according to app marketers worldwide as of 2017
by A. Guttmann,
last edited
Nov 17, 2017
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
Leading marketing challenges according to app marketers worldwide as of 2017
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Description
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More information
by A. Guttmann,
last edited
Nov 17, 2017
This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
The most important statistics
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content stores worldwide as of December 2018Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores as of 3rd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)Number of active apps from the Apple App Store 2008-2019
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- App publishers
The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018U.S. Android million dollar app publishers category focus 2018
- Leading mobile app publishers in the United States as of June 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
- Leading mobile app publishers in the United States as of June 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
- Leading mobile app publishers in the United States as of June 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022Global consumer spend mix on mobile apps and games 2017-2022
- Number of available gaming apps in the Apple App Store from 1st quarter 2015 to 3rd quarter 2019Apple App Store: number of available gaming apps as of Q3 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 3rd quarter 2019Google Play: number of available gaming apps as of Q3 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 3rd quarter 2019Amazon Appstore: number of available gaming apps as of Q3 2019
- Top grossing iPhone mobile gaming apps in the United States as of September 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Popular largest pharma company apps share of total downloads globally 2014 and 2016
- Distribution of monthly expenditure on mobile apps in China 2012
- Apple App Store holiday app spending 2018-2019
- Share of app uninstallations in China 2012
- Pharmaceutical app downloads growth rate worldwide 2013-14 vs 2015-16
- Car pooling app usage occasions in China 2015
- Target healthcare app providers by target group 2014
- Purchased mobile apps in China in 2012, by type
- Car pooling apps Response time in China 2015
- Number of available apps in the Apple App Store 2008-2017
- Number of Android social apps downloaded in China 2012
- Number of mobile apps used in selected Asian countries 2016
- Apps produced by largest pharma companies globally 2013-2017
- Number of active apps in the Apple Apple Store worldwide 2008-2020
- Car pooling trips driving time in China 2015
- U.S. mobile app retention rate H1 2016, by app usage
- Car pooling apps usage frequency in China 2015
Studies
- Trade show and event marketing
- Mobile marketing in the U.S.
- Influencer marketing
- Content marketing
- B2B marketing
- Twitter marketing
- E-mail marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- Digital marketing in Italy
- Instagram marketing and advertising
- Video advertising and marketing
- AI use in marketing
- Social media marketing
- Facebook marketing
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