This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
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App marketers' leading marketing challenges worldwide in 2017
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Leading marketing challenges according to app marketers worldwide as of 2017
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This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
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Description
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This statistic presents the leading marketing challenges according to app marketers worldwide in 2017. The survey findings show, that 55 percent of app marketers said their leading marketing challenge was user retention and engagement.
Show more- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
More information
- Region
- Worldwide
- Survey time period
- 2017
- Number of respondents
- 825 respondents
- Supplementary notes
- The source did not provide information on the exact date of survey.
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+Annual number of global mobile app downloads 2017-2022, by region
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)Mobile apps: leading markets ranked by number of app downloads 2017-2022
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)Mobile apps: leading markets ranked by amount of app spending 2017-2022
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2016-2021, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Number of apps available in leading app stores as of 3rd quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)Apple App Store: average app price 2018
- App publishers
The most important statistics
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
- Leading mobile app publishers in the United States as of October 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Leading non-gaming app publishers in the Google Play Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2018, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in November 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2018, by revenue
- Leading mobile gaming app publishers in the Google Play Store worldwide in September 2018, by revenue (in million U.S. dollars)Leading gaming app publishers in Google Play worldwide 2018 by revenue
- Leading non-gaming iPhone app publishers in the United States in November 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers in the U.S. 2018, by revenue
- Leading non-gaming iPhone app publishers worldwide in November 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers worldwide 2018, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 3rd quarter 2018Apple App Store: number of available gaming apps as of Q3 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018Google Play: number of available gaming apps as of Q3 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018Amazon Appstore: number of available gaming apps as of Q3 2018
- Top grossing iPhone mobile gaming apps in the United States as of December 2018, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2018, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in September 2018, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2018, by revenue
- Leading iPhone gaming app titles in the United States in September 2018, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2018, by revenue
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of monthly expenditure on mobile apps in China 2012
- Revenue from mobile apps in Germany 2009-2015
- Reasons for passengers to use car pooling apps in China 2015
- Number of mobile app downloads in Germany 2009-2014
- Global mobile app retention rate 2016, by mobile platform
- Italy: most used apps & online services in 2016, by type
- Car pooling app advantages thought by users in China 2015
- Reasons for drivers to use car pooling apps in China 2015
- Mobile app retention rate worldwide H2 2016, by app usage
- Purchased mobile apps in China in 2012, by type
- Car pooling app usage occasions in China 2015
- Target healthcare app providers by target group 2014
- Apps: comparison of pricing in the U.S. 2010
- U.S. mobile users that get annoyed by app push notifications 2017, by age group
- Number of active apps in the Apple Apple Store worldwide 2008-2020
- Car pooling apps usage frequency in China 2015
- Car pooling app problems thought by users in China 2015
Studies
- Influencer marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- AI use in marketing
- Social media marketing
- Mobile marketing in the U.S.
- Facebook marketing
- Trade show marketing
- B2B marketing
- E-mail marketing in the U.S.
- SME marketing in the U.S.
- Marketing personalization
- Marketing technology implementation
Statistics on the topic
Free statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Revenue comparison of Apple, Google/Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in September 2018, by share of available apps
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)
- Apple App Store earnings of mobile app developers in 2015 and 2017 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of June 2018 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store from 3rd quarter 2017 to 1st quarter 2018
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 3rd quarter 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018
- Top grossing iPhone mobile gaming apps in the United States as of December 2018, ranked by daily revenue (in U.S. dollars)
- Total number of mobile app downloads in Germany from 2009 to 2014* (in million euros)
- Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform
- Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
- Projected number of active apps in the Apple App Store worldwide from 2008 to 2020 (in 1,000s)
Premium Statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Number of apps available in leading app stores as of 3rd quarter 2018
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in September 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in September 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in September 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in September 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in September 2018, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)
- Leading iPhone gaming app titles worldwide in September 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in September 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in September 2018, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in September 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of September 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of September 2018, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Distribution of monthly expenditure on mobile apps in China in 2012
- Revenue generated by mobile apps in Germany from 2009 to 2015* (in million euros)
- Major reasons for passengers to use car pooling apps in China in 2015
- Leading apps and online services used in Italy in 2016, by type
- Advantages of car pooling apps thought by users in China in 2015
- Major reasons for drivers to use car pooling apps in China in 2015
- Purchased mobile apps in China in 2012, by type
- Occasions when using car pooling apps in China in 2015
- Distribution of healthcare app providers globally in 2014, by target group
- Comparison of current pricing for apps and maximum price consumers are willing to pay (in U.S. dollars)
- I get annoyed when I get too many app notifications 2017
- Usage frequency of car pooling apps in China in 2015
- Problems of car pooling apps thought by users in China in 2015
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