E-commerce in Brazil - Statistics & Facts

After a year marked by unparalleled mobility restrictions, online shopping in Brazil is even bigger and more mobile-oriented. The largest e-commerce market in Latin America rose to the occasion and turned the sour lemons of the COVID-19 outbreak into a profitable, home-delivered lemonade. In 2020, its online shopping revenue amounted to 126.3 billion Brazilian reals, more than twice as much as two years earlier. Sales through mobile devices – known as m-commerce – generated most of the South American country’s e-commerce revenue in 2020, a trend set to increase in the near future. As the protagonists of these changing times, the major players in this industry benefited from the coronavirus pandemic, and now the competition is tighter than ever.

May the best shopping site win

In July 2020, Mercado Livre – the name in Portuguese for Argentine e-commerce giant Mercado Libre – was the most visited e-commerce website in Brazil. Americanas.com, one of the brands controlled by Rio de Janeiro-based B2W Companhia Digital, ranked second, while the Brazilian operation of Amazon placed third. Just behind Amazon.com.br was Magazine Luiza, a traditional retailer founded in the countryside of the state of São Paulo in the late 1950s. This long-established company had the biggest online gross revenue among retailers in Brazil in 2019. MagaLu, as it is also known, keeps adjusting its core business according to customers’ demands. In 2020, online sales accounted for almost two thirds of Magazine Luiza’s total retail sales, while they did not even add up to one quarter of the company’s sales four years before.

Everybody online says ‘love’

A myriad of online shopping holidays boosts Brazil’s e-commerce throughout the calendar. Usually, Mother’s Day and Christmas are the hottest seasons. In 2020, however, the top date for online shopping was Lovers’ Day – created by an adman in 1948 and celebrated on June 12 ever since. In 2020, sales through the internet during the 15-day-period preceding that date generated 4.2 billion reals in revenue, a year-over-year increase of over 90 percent . But e-commerce shall not live by love alone. Black Friday was a close second, with little more than four billion reals in online revenue in 2020 and an annual growth of more than 25 percent. The strategic placement of these two dates – in the middle and at the end of the year – suggests that e-shoppers and e-tailers in Brazil have at least one thing in common: both wait for the best opportunities.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Brazil" and take you straight to the corresponding statistics.

E-tailers

Consumer behavior

E-commerce holidays

Interesting statistics

In the following 6 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Brazil".

E-commerce in Brazil

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

E-commerce in Brazil - Statistics & Facts

After a year marked by unparalleled mobility restrictions, online shopping in Brazil is even bigger and more mobile-oriented. The largest e-commerce market in Latin America rose to the occasion and turned the sour lemons of the COVID-19 outbreak into a profitable, home-delivered lemonade. In 2020, its online shopping revenue amounted to 126.3 billion Brazilian reals, more than twice as much as two years earlier. Sales through mobile devices – known as m-commerce – generated most of the South American country’s e-commerce revenue in 2020, a trend set to increase in the near future. As the protagonists of these changing times, the major players in this industry benefited from the coronavirus pandemic, and now the competition is tighter than ever.

May the best shopping site win

In July 2020, Mercado Livre – the name in Portuguese for Argentine e-commerce giant Mercado Libre – was the most visited e-commerce website in Brazil. Americanas.com, one of the brands controlled by Rio de Janeiro-based B2W Companhia Digital, ranked second, while the Brazilian operation of Amazon placed third. Just behind Amazon.com.br was Magazine Luiza, a traditional retailer founded in the countryside of the state of São Paulo in the late 1950s. This long-established company had the biggest online gross revenue among retailers in Brazil in 2019. MagaLu, as it is also known, keeps adjusting its core business according to customers’ demands. In 2020, online sales accounted for almost two thirds of Magazine Luiza’s total retail sales, while they did not even add up to one quarter of the company’s sales four years before.

Everybody online says ‘love’

A myriad of online shopping holidays boosts Brazil’s e-commerce throughout the calendar. Usually, Mother’s Day and Christmas are the hottest seasons. In 2020, however, the top date for online shopping was Lovers’ Day – created by an adman in 1948 and celebrated on June 12 ever since. In 2020, sales through the internet during the 15-day-period preceding that date generated 4.2 billion reals in revenue, a year-over-year increase of over 90 percent . But e-commerce shall not live by love alone. Black Friday was a close second, with little more than four billion reals in online revenue in 2020 and an annual growth of more than 25 percent. The strategic placement of these two dates – in the middle and at the end of the year – suggests that e-shoppers and e-tailers in Brazil have at least one thing in common: both wait for the best opportunities.

Interesting statistics

In the following 6 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Brazil".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)