Brazil is the most important e-commerce market in Latin America. It has been estimated that the country accounts for over one third of the region’s e-commerce market. Online retail sales are predicted to surpass 16.7 billion U.S. dollars by the end of 2020. Although e-tail accounted for less than five percent of total retail sales in 2019, the percentage has increased in comparison to the previous year. Yet between 2019 and 2023, e-sales in Brazil are estimated to grow at a compound annual rate of just two percent, significantly lower than many developing economies around the world.
Aside from the region-wide marketplace Mercado Libre (known in Portuguese as Mercado Livre) some of the most popular e-commerce platforms are of local origin. Namely, B2W Digital – which owns brands such as Americanas.com and Submarino – and Magazine Luiza, a traditional retailer that has been increasingly thriving in the online environment. Still, the country constitutes a promising market for global giants such as Amazon, eBay, and Alibaba, though compared to local platforms, these websites are not necessarily widely used yet. Amazon, for example, only launched full retail operations in Brazil in October 2017, after selling just books during the previous five years. Still, by 2019, nearly half of all online sales of books in Brazil were made through Amazon.com.br.
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In the following 6 chapters, you will quickly find the 40 most important statistics relating to "E-commerce in Brazil".