
UK: market share of new video releases from 2014-2016
This statistic illustrates the market share of new release videos in the United Kingdom in 2016. In 2014 and 2015 the market share of new releases was 44 percent, while in 2016 it grew to 47 percent. This shows that the age of the product is clearly important in influencing the choice of product. With the help of Internet, it keeps getting easier to access new releases and blockbusters like Star Wars: The Force Awakens drive up the sales of new releases even more.