Social networks: French people's opinion on the use of their data 2016

This statistic presents the opinion of the French regarding the use by social networks of their personal data and online activity to target advertisements or content presented to them according to their interests, in April 2016. It can be read that about half of the respondents expressed discomfort with the fact that social networks use their data for these purposes.

Are you comfortable with the fact that social networks use your personal data and online activity to target ads and content presented?

Characteristic	Share of respondents
Quite comfortable	7%
Somewhat comfortable	17%
Rather uncomfortable	24%
Not at all comfortable	24%
Do not use the Internet	13%
Do not use online platforms	10%
Is not pronounced	5%

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Release date

June 2016

More information

Region

France

Survey time period

April 9 to April 18, 2016

Number of respondents

1,045 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

The question was formulated by the source as follows: "How comfortable are you with the fact that online social networks use information about your online business and personal data to target advertisements or content presented according to your interests? "

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French

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