Social networks: acceptance of the use of their data from the French 2016

This statistic presents the opinion of the French regarding the use by social networks of their personal data and online activity to target advertisements or content presented to them according to their interests, in April 2016. It can be read that about half of the respondents expressed discomfort with the fact that social networks use their data for these purposes.

Are you comfortable with the fact that social networks use your personal data and online activity to target ads and content presented?

Share of respondents
Quite comfortable7%
Somewhat comfortable17%
Rather uncomfortable24%
Not at all comfortable24%
Do not use the Internet13%
Do not use online platforms10%
Is not pronounced5%
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Sources

Release date

June 2016

Region

France

Survey time period

April 9 to April 18, 2016

Number of respondents

1,045 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

The question was formulated by the source as follows: "How comfortable are you with the fact that online social networks use information about your online business and personal data to target advertisements or content presented according to your interests? "

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Statistics on "Social network usage in France "

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