The implications resulting from the General Data Protection Regulation (GDPR) for French data driven and non-data driven companies in 2020 were seen differently by each players.
None of the non-data driven companies saw the GDPR as an opportunity for building customer relationship as opposed to 44 percent of the established data driven companies. Moreover, 38 percent saw the GDPR as a constraint in contrast to 28 percent of the data driven ones. Both of the company types viewed the GDPR as a mean to improve marketing strategies at 24 percent for non-data driven companies compared to 28 data-driven companies.
Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020
*The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
IDAIA France. (December 15, 2020). Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1088186/general-data-protection-regulation-gdpr-companies-france/
IDAIA France. "Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020." Chart. December 15, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1088186/general-data-protection-regulation-gdpr-companies-france/
IDAIA France. (2020). Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1088186/general-data-protection-regulation-gdpr-companies-france/
IDAIA France. "Implications of The General Data Protection Regulation (Gdpr) According to French Data Driven and Non-data Driven Companies in 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1088186/general-data-protection-regulation-gdpr-companies-france/
IDAIA France, Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020 Statista, https://www.statista.com/statistics/1088186/general-data-protection-regulation-gdpr-companies-france/ (last visited May 25, 2022)
