• GDPR implication for companies France 2020

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The implications resulting from the General Data Protection Regulation (GDPR) for French data driven and non-data driven companies in 2020 were seen differently by each players.
None of the non-data driven companies saw the GDPR as an opportunity for building customer relationship as opposed to 44 percent of the established data driven companies. Moreover, 38 percent saw the GDPR as a constraint in contrast to 28 percent of the data driven ones. Both of the company types viewed the GDPR as a mean to improve marketing strategies at 24 percent for non-data driven companies compared to 28 data-driven companies.

Implications of the General Data Protection Regulation (GDPR) according to French data driven and non-data driven companies in 2020

	Data driven companies**	Non-data driven companies**
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Source

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Source

Release date

December 2020

More information

Region

France

Survey time period

November 2020

Number of respondents

190*

Supplementary notes

*The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.