Company perception of GDPR in France 2020
The implications of the General Data Protection Regulation (GDPR) for French data-driven and non-data-driven companies in 2020 were seen differently by each player.
None of the non-data-driven companies saw the GDPR as an opportunity for building customer relations as opposed to 20 percent of the established data-driven companies. Moreover, 67 percent saw the GDPR as a constraint, in contrast to 27 percent of the data-driven ones. Both company types viewed the GDPR as a means to improve marketing strategies at 33 percent for non-data-driven companies compared to 53 data-driven companies.
None of the non-data-driven companies saw the GDPR as an opportunity for building customer relations as opposed to 20 percent of the established data-driven companies. Moreover, 67 percent saw the GDPR as a constraint, in contrast to 27 percent of the data-driven ones. Both company types viewed the GDPR as a means to improve marketing strategies at 33 percent for non-data-driven companies compared to 53 data-driven companies.
