Company perception of GDPR in France 2019

The implications resulting from the General Data Protection Regulation (GDPR) for French data driven and non-data driven companies in 2019 were seen differently by each players.
None of the non-data driven companies saw the GDPR as an opportunity for building customer relationship as opposed to 42 percent of the established data driven companies. Moreover, 50 percent saw the GDPR as a constraint in contrast to 17 percent of the data driven ones. Both of the company types viewed the GDPR as a mean to improve marketing strategies at 17 percent for non-data driven companies compared to 33 data-driven companies.

What are the implications of the General Data Protection Regulation (GDPR) for companies in France in 2019?

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Source

Release date

December 2019

Region

France

Survey time period

June to August 2019

Number of respondents

250*

Supplementary notes

*The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.

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