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Sales of quick service restaurants Thailand 2019, by product type

In 2018, the sales earned by chicken based quick service restaurants in Thailand was valued at approximately 808.5 million U.S. dollars. In that year, the total sales of quick service restaurants in Thailand amounted to around five billion U.S. dollars.

Quick service restaurants

  It is not a mystery that Thai people enjoy the convenience and simplicity of quick service restaurants. With a hectic lifestyle, Thais seem to rely on fast food joints and the grab-and-go food stalls. There are uncountable quick service restaurants in Thailand but the American fried chicken fast food restaurant, KFC was taking the lead in numbers in the country, amounting to around 700 outlets in 2018.

Street food

  Another popular food option for Thais is undoubtedly the famous street food. Street food stalls can be seen all over Thailand and they offer a variety of food for consumers, from sticky rice and grilled meat to fresh pressed juice and fruit stalls. Thailand’s street food market has been booming and its value has been climbing over the past five years, reaching around 286 million Thai baht in 2019. With a gradual increase in its value, the Thai street food market grew by 2.3 percent in that year.

Sales value of quick service restaurants in Thailand in 2019, by product type

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Release date

October 2020


Asia, Thailand

Survey time period


Supplementary notes

The figures have been rounded.

The Quick Service Restaurants (QSR) market is mainly dominated by franchise businesses, which primarily sell chicken, burgers, bakery products, ice cream, and breakfast meal. Examples of QSRs currently operating in Thailand are KFC, McDonalds, the Pizza Company, Burger King, Dairy Queen, A&W, Chester’s Grill, Subway, Auntie Anne’s, Baskin Robbins, Swensen’s, etc.

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Statistics on "Restaurant and food services industry in Thailand "

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