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Food trends in Thailand - statistics & facts

The coronavirus (COVID-19) pandemic had affected many aspects of life in Thailand, including Thai consumers’ food preferences. The current food trends there are influenced by various factors such as the promotion of food sustainability and increasing health mindfulness. A survey conducted in Thailand in December 2020 suggested that more than half of the surveyed respondents were interested to learn more about health foods, indicating certain awareness towards health and wellbeing among Thai consumers. In addition, the consumption of health foods and beverages in Thailand had shown gradual increases in the past few years and was expected to continue rising.

Organic food market

The organic food trend started a few years ago in Thailand. It gained popularity among health-conscious Thai consumers, together with the rising consumer preferences for “clean food”. Although organic food and beverages are often limited to high-income individuals due to the higher prices, there is an increasing demand from middle-class consumers. The value of organic packaged food and beverages consumed in Thailand had been continuously growing, forecasted to reach over 25 million U.S. dollars in 2022. For Thai consumers, fruits and vegetables were the most important food products to be organic. Regardless of the popularity of organic food, some consumers still showed reservations toward purchasing organic food, mainly due to the disbelief that organic food was healthier than conventionally-grown food products.

Rising popularity of plant-based food

Recently, plant-based food is starting to have more standing among consumers in Thailand, and not only among vegetarians. As plant-based food is gaining popularity among health enthusiasts, opportunities rise for businesses in the food industry. The market value of plant-based food in Thailand was forecasted to reach around 45 billion Thai baht in 2024, jumping from almost 30 billion Thai baht in 2019. Some of the key players in the plant-based food playground in Thailand include Thai-national startups like More Meat, and major international companies such as Harvest Gourmet under Nestlé Thailand, Meat Zero under CP Foods, and Beyond Meat, which has international standing in the plant-based food industry.

Interesting statistics

In the following 5 chapters, you will quickly find the 23 most important statistics relating to "Food trends in Thailand".


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