Most valuable restaurant brands 2022

Starbucks and McDonald's remained the most valuable restaurant brands worldwide in 2022. According to the source's estimates, coffee giant Starbucks was valued at around 45 billion U.S. dollars, with McDonald's trailing behind at approximately 40 billion.

Starbucks

Starbucks is a coffee company and global coffee house chain based in the United States. Since opening the first store in Seattle in 1971, the business has rapidly expanded globally, with the number of Starbucks stores now surpassing 33 thousand locations across 83 markets. These stores play an essential role in Starbucks' success and the brand's appeal. Not only can customers meet and enjoy their drinks inside, but they can also use the space to work remotely. What is more, the company has also revamped the image of to-go beverages. As photos of celebrities carrying branded cups in various sizes have flooded the internet in recent years, holding a Starbucks cup has become somewhat of a status symbol to many consumers – even though the product itself might not stand out from other beverages in terms of quality.

McDonald’s

McDonald's is the largest quick-service restaurant brand worldwide. The company, whose logo with the golden arches is recognizable around the world, has been dominating the fast-food scene for many decades. Some of the fast-food franchise's most well-known celebrity endorsements over the years have included singers, actors, and athletes like Kobe Briant, Tony Hawk, and K-pop group BTS. According to different sources, the burger behemoth even surpassed Starbucks in terms of brand value in 2021, ranking as the most valuable quick-service restaurant (QSR) brand worldwide.