Price of the leading shampoo brands in the U.S. 2019

The average retail price of Batiste, a leading shampoo brand in the United States, was 6.16 U.S. dollars in 2019. OGX, another leading brand, cost about 5.99 U.S. dollars in that year.

Hair care in the United States

The hair care market in the United States is estimated to be worth about 47 billion U.S. dollars, with shampoo being the largest product category in that market. In 2018, the shampoo market alone was valued at about 15.5 billion U.S. dollars. Dry shampoo is a relatively new product on the market and is projected to become even more popular over the next several years.

Shampoo consumer behavior

A 2017 survey of U.S. adults found that 27 percent of respondents use regular shampoo seven times a week or more, while 10 percent use dry shampoo one to two times per week. Though there are countless shampoo brands to choose from in the U.S., Pantene Pro-V is the most popular shampoo brand among U.S. women as of May 2017, followed by TRESemme and Suave.

Average retail price of leading shampoo brands in the United States as of 2019

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Release date

August 2019


United States

Survey time period

52 week period ended June 16, 2019

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the 52 week period ended June 16, 2019.

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Statistics on "Hair care and shampoo market in the U.S."

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