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Leading shampoo brands for women in Great Britain 2019, by number of users

This statistic displays the ranking of the most used brands of shampoos for women in Great Britain in 2098. In that year, an estimated 5.9 million people used Tresemmé. Ranked second and third were L'Oréal Elvive and Head & Shoulders.
Every year, Britons washing their hair contribute to a market worth hundreds of millions of British pounds. In 2015, the market was determined to have a value of 439.37 million British pounds. However, there was a significant decline the following years. Provisional estimates for 2017 show that shampoos manufactured reached an overall sales value of 139.8 million British pounds.

In 2017, the market value of hair conditioners in the United Kingdom amounted to 472.7 million British pounds, up from 464.4 million in the year before.

By 2024, the value of the global hair care market is expected to reach 102 billion U.S dollars.

Brands of shampoos for women ranked by number of users in Great Britain in 2019

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Release date

June 2020


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191

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Statistics on "Hair care consumption in the UK (Kantar Media TGI)"

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