Movie and series streaming services used in Sweden 2017

Netflix was the streaming service with highest share of Swedes using it to watch movies and series in 2017. During the evaluated period, 56 percent of the respondents reported to be using the platform while 33 percent used Viaplay. Among the other popular streaming services in Sweden were C More, HBO Nordic and SF Anytime.

Netflix usage in Sweden



      The number of daily Netflix users in Sweden for the year of 2018, peaked between September and December. Nearly 1.5 million daily Netflix users were reported during that time, while the number of users amounted to under 1.3 million between January and April that year. What is more, the number of downloads of the Netflix app increased from February 2018 to February 2019. Downloads in the Apple App Store peaked in July 2018, while h downloads in the Google Play Store peaked in January 2019.

 Online videos 



      Respondents of ages between 15 and 25 composed the biggest share of individuals in Sweden who watched online videos weekly in 2018. Under half of the respondents, aged 56 or older, were weekly online video watchers. The most used device for watching online videos weekly was the mobile phone, the same year. Second in the ranking was the computer, followed by the tablet.

Which streaming services have you used to watch movies and series in the last year?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2017

Region

Sweden

Survey time period

April 4-20, 2017

Number of respondents

1,996 respondents

Special properties

Com Hem customers

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "På vilka av följande sätt har du tittat på film och serier det senaste året?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Netflix in Europe"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.