Movie and series streaming services used in Sweden 2017

Netflix was the streaming service with highest share of Swedes using it to watch movies and series in 2017. During the evaluated period, 56 percent of the respondents reported to be using the platform while 33 percent used Viaplay. Among the other popular streaming services in Sweden were C More, HBO Nordic and SF Anytime.

Netflix usage in Sweden

      The number of daily Netflix users in Sweden for the year of 2018, peaked between September and December. Nearly 1.5 million daily Netflix users were reported during that time, while the number of users amounted to under 1.3 million between January and April that year. What is more, the number of downloads of the Netflix app increased from February 2018 to February 2019. Downloads in the Apple App Store peaked in July 2018, while h downloads in the Google Play Store peaked in January 2019.

 Online videos 

      Respondents of ages between 15 and 25 composed the biggest share of individuals in Sweden who watched online videos weekly in 2018. Under half of the respondents, aged 56 or older, were weekly online video watchers. The most used device for watching online videos weekly was the mobile phone, the same year. Second in the ranking was the computer, followed by the tablet.

Which streaming services have you used to watch movies and series in the last year?

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Release date

June 2017



Survey time period

April 4-20, 2017

Number of respondents

1,996 respondents

Special properties

Com Hem customers

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "På vilka av följande sätt har du tittat på film och serier det senaste året?"

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