Between April 2021 and April 2022, online searches regarding "showmax subscription" increased by approximately 1275 percent. "Apple TV subscription" searches ranked second, with a growth of 234.5 percent year-over-year. This is hardly surprising as usage trends of video streaming platforms accelerated during the global coronavirus pandemic in 2020.
Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022
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Statistics on Online video in the United States
Overview
6
- Premium Statistic U.S. consumer spending on digital home entertainment 2012-2021, by type
- Premium Statistic Television and video access types in households in the U.S. 2021
- Premium Statistic Drivers of digital video purchases in the U.S. 2022
- Premium Statistic Digital video usage by devices in the U.S. 2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Reasons for not having cable or satellite TV in the U.S. 2021
Platform benchmarks
8
- Premium Statistic Digital video purchases by brand in the U.S. 2022
- Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
- Premium Statistic Most popular video streaming and download services in the U.S. Q2 2017-Q4 2021
- Premium Statistic Leading U.S. video properties 2022, by reach
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
- Basic Statistic Most popular online video categories in the U.S. 2021
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
User engagement
8
- Premium Statistic Video streaming consumption in the U.S. and Canada 2021, by frequency
- Premium Statistic Average daily media use in the U.S. 2021, by medium
- Premium Statistic U.S. device usage for weekly video and TV viewership 2021
- Premium Statistic Time spent watching TV and over-the-top content in the U.S. 2021
- Premium Statistic U.S. leading video content type Q3 2021, by usage reach
- Premium Statistic U.S. device usage for weekly online video viewing 2021, by age group
- Premium Statistic Digital video watching frequency among U.S. adults 2021, by age group
- Premium Statistic Digital video preferences by genre in the U.S. 2022
Video streaming on-demand
8
- Premium Statistic Video streaming audience in the U.S. 2020-2022, by platform
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Basic Statistic SVOD revenue in the U.S. 2011-2021
- Premium Statistic Ranking of AVOD services in the U.S. 2020-2024, by revenue
- Premium Statistic Netflix viewers in the U.S. 2021-2025
- Premium Statistic Share of new Disney+ and HBO Max subscriptions in the U.S. 2020
- Premium Statistic HBO Max consumption in the U.S. 2021, by frequency
- Premium Statistic Roku Channel consumption in the U.S. 2021, by frequency
Social video platforms
6
- Premium Statistic Social video consumption in the U.S. 2021, by age group
- Basic Statistic U.S. short-form video platform usage for non-TV video content 2021
- Premium Statistic Online video platforms: TikTok and YouTube usage frequency in the U.S. 2021
- Premium Statistic Youtube users in the United States 2017-2025
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Number of Snapchat users in the United States 2020-2023
Live streaming
8
- Premium Statistic U.S. live video viewership 2019-2024
- Basic Statistic U.S. population watching or playing live streamed games 2021
- Premium Statistic Video game streaming sites usage in the U.S. 2022
- Basic Statistic Twitch usage frequency among U.S. gamers 2021
- Premium Statistic Most popular livestream video categories in the U.S. 2021
- Premium Statistic Share of users watching and buying from livestream influencers 2020, by country
- Premium Statistic Most used live commerce platforms in the U.S. 2021
- Premium Statistic Users who bought at a livestream shopping event in the U.S. 2022, by age group
Mobile video apps
7
- Premium Statistic U.S. mobile video content audience reach 2021, by type
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Basic Statistic MAU growth of subscription streaming apps U.S. Q1 2021-Q3 2021
- Basic Statistic Leading streaming video apps in the U.S. Q1 2021-Q3 2021, by revenue
- Premium Statistic U.S. streaming and video apps active user reach 2021, by age group
- Premium Statistic U.S. streaming and video app user engagement 2021, by age group
- Premium Statistic Reasons for U.S. users to download video content from streaming apps Q3 2021
Spotlight: online video advertising
6
- Premium Statistic Leading digital consumer engagement tactics worldwide 2021
- Premium Statistic Video ad viewability rates worldwide 2022, by device
- Premium Statistic Digital Market Outlook: digital video advertising spending in selected countries 2022
- Basic Statistic Breakdown of U.S. online ad revenue 2021, by format
- Premium Statistic Video ad spend per advertiser in the U.S. 2019-2020, by device
- Premium Statistic Mobile ad spend growth in the U.S. 2021, by type
Further related statistics
17
- Corded pay TV subscribers using streaming services in the U.S. 2018
- Internet users consuming music and music videos online in France 2014, by cost
- Nico Nico Douga viewing frequency among female users Japan 2019, by age group
- Netflix viewing frequency among female users Japan 2019, by age group
- AbemaTV viewing frequency among male users Japan 2019, by age group
- Hulu viewing frequency among male users Japan 2019, by age group
- AbemaTV viewing frequency among female users Japan 2019, by age group
- Most popular live streaming video platforms in the U.S. 2016, by reach
- Fubo subscriptions in the U.S. 2020
- Attitudes towards ads among TV and OTT viewers in the U.S. 2018
- Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
- OTT video services typically used by streamers in the U.S. 2018
- Survey on replacing traditional TV with video streaming in the UK 2018
- Online brand searches of beauty products retailers in the UK 2020
- Emerging electronics and home entertainment brands by online search in the UK 2020
- Most searched high-end cosmetics brands in China Q3 2013
- IAC number of employees 2015-2021
Further Content: You might find this interesting as well
Statistics
- Corded pay TV subscribers using streaming services in the U.S. 2018
- Internet users consuming music and music videos online in France 2014, by cost
- Nico Nico Douga viewing frequency among female users Japan 2019, by age group
- Netflix viewing frequency among female users Japan 2019, by age group
- AbemaTV viewing frequency among male users Japan 2019, by age group
- Hulu viewing frequency among male users Japan 2019, by age group
- AbemaTV viewing frequency among female users Japan 2019, by age group
- Most popular live streaming video platforms in the U.S. 2016, by reach
- Fubo subscriptions in the U.S. 2020
- Attitudes towards ads among TV and OTT viewers in the U.S. 2018
- Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
- OTT video services typically used by streamers in the U.S. 2018
- Survey on replacing traditional TV with video streaming in the UK 2018
- Online brand searches of beauty products retailers in the UK 2020
- Emerging electronics and home entertainment brands by online search in the UK 2020
- Most searched high-end cosmetics brands in China Q3 2013
- IAC number of employees 2015-2021
Semrush. (May 19, 2022). Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022 [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/
Semrush. "Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022." Chart. May 19, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/
Semrush. (2022). Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/
Semrush. "Monthly Growth in Online Searches regarding Leading Streaming Service Subscriptions Worldwide between April 2021 and April 2022." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/
Semrush, Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022 Statista, https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/ (last visited February 02, 2023)
Monthly growth in online searches regarding leading streaming service subscriptions worldwide between April 2021 and April 2022 [Graph], Semrush, May 19, 2022. [Online]. Available: https://www.statista.com/statistics/253945/free-streaming-tv-market-leaders-in-the-us/