Subscription to online movie, TV or video services in Sweden 2020, by age

Published by Julia Stoll, Dec 18, 2020

Not surprisingly, subscribing to video on demand services in Sweden was most common among younger age groups in 2020. While one third of 16 to 25-year-olds had one subscription and six percent even had four or more subscriptions, the share of Swedes aged 76 years and older subscribing to at least one platform amounted to 20 percent.

Do you subscribe to online movie, TV or video services?

	Yes, to one service	Yes, to two services	Yes, to three services	Yes, to four services or more	No	Do not know
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Release date

December 2020

More information

Region

Sweden

Survey time period

Q3 2020

Number of respondents

2,844 respondents

Age group

16 years and older

Special properties

internet users; paying for subscription

Method of interview

Telephone interviews and online survey

Supplementary notes

This question was phrased by the source as follows: "Betalar du för ett abonnemang för en eller flera strömmande tjänster (streamingtjänst) för film och serier (t ex Netflix, HBO Nordic, Viaplay, C More)?"