Subscription to online movie, TV or video services in Sweden 2021, by age

Published by
Julia Stoll,
Dec 23, 2022
Not surprisingly, subscribing to video-on-demand services in Sweden was most common among younger age groups in 2021. While over 80 percent of 16 to 45-year-olds subscribed to streaming services in order to watch TV series and movies, the share of Swedes aged 76 years and older subscribing to VOD platforms amounted to 14 percent.

Share of internet users subscribing to movie and TV streaming services in Sweden in 2021, by age group

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Sources

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Release date

October 2021

Region

Sweden

Survey time period

April 20 to May1, 2021

Number of respondents

3,285 respondents

Age group

16 years and older

Special properties

subscribed in the past 12 months

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Vilka av följande medier/medietjänster har ditt hushåll betalat för under de senast 12 månaderna? Abonnemang för strömmande tjänst (streamingtjänst) för film/tv-serier etc."

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Overview

6

Subscription video-on-demand

6

Advertising and AVOD

5

Platforms & services

6

Consumer behavior

7

Further related statistics

16

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Topics

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