YUM China: advertising costs 2021

This statistic shows the advertising costs of YUM China from 2014 to 2021. In 2021, YUM China, parent company of Chinese operated KFC, Pizza Hut, Taco Bell, East Dawning, and Little Sheep restaurants, spent 368 million U.S. dollars on advertising.

Advertising costs of YUM China from 2014 to 2021 (in million U.S. dollars)

Characteristic	Advertising costs in million U.S. dollars
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Release date

April 2022

More information

Region

China

Survey time period

2014 to 2021

Special properties

fiscal year ended December 31 of each year

Supplementary notes

YUM China Holdings Inc. separated from Yum! Brands, Inc. on October 31, 2016 becoming an independent, publicly traded company. Financial data for years prior to the 2016 fiscal year has been recast to present the results of the separation as discontinued operations and reflects amounts related to continuing operations. Yum China is the parent company of KFC, Pizza Hut and Taco Bell restaurants operating China (excluding Hong Kong, Taiwan, and Macau), as well as all East Dawning and Little Sheep restaurants.

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