Programmatic digital display ad spend in China 2014-2021

Programmatic digital display advertising spending in China from 2014 to 2018 with forecasts until 2021

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Release date

February 2021

Region

China

Survey time period

2014 to 2018

Supplementary notes

* Forecast.

Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ads on e-commerce websites like Alibaba properties; includes advertising that appears on desktop/laptop computers, mobile phones, rich media, sponsorship, video and other internet-connected devices.

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