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Italy: selected bottled wine average price 2019, by type

This statistic depicts the average price of selected bottled wine in Italy in 2019, by type. According to the source, the Rosso di Montalcino had the highest price, costing 9.07 euros per bottle, followed by Lugana, priced at 8.06 euros per bottle. Lastly, a bottle of Valpolicella ripasso wine cost 7.33 euros. The Rosso di Montalcino price was almost three times the average price of other red wines in Italy in 2018.

Trends in wine prices

The average retail price of wines and sparkling wines sold via large scale distribution increased steadily in Italy between 2012 and 2018. However, when considering only sparkling wines, the average price decreased from over seven euros per liter in 2016 to 6.71 euros in 2019.

An unstable market

Overall, the year-on-year percentage change in wine prices from 2017 to 2019 highlights great price fluctuations, especially for regular wine. Moreover, if the price of wine increased steadily until 2018, this trend has since reversed.

Average price of selected bottled wines in Italy in 2019, by type

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Release date

April 2020



Survey time period


Supplementary notes

It includes wines sold in hypermarkets, supermarkets and small retail stores.

Each listed bottled wine had a turnover value under 2 million euros.

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Statistics on "Wine market in Italy"

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