Italy: selected bottled wine average price 2021, by type

According to the source, the Valpolicella Ripasso had the highest average price among selected bottled wines in Italy in 2021, costing 6.02 euros per bottle, followed by Vermentino, priced at 5.19 euros per bottle. Lastly, a bottle of Prosecco cost on average 4.82 euros. The Valpolicella Ripasso price was almost twice the average price of other red wines in Italy in 2018.

Trends in wine prices

The average retail price of wines and sparkling wines sold via large scale distribution increased steadily in Italy between 2012 and 2020. However, when considering only sparkling wines, the average price decreased from over seven euros per liter in 2016 to 6.9 euros in 2020.

An unstable market

Overall, the year-on-year percentage change in wine prices from 2017 to 2021 highlights great price fluctuations, especially for regular wine. Moreover, if the price of wine increased steadily until 2018, this trend reversed in 2019, before showing some more fluctuations in the following years.