Wine market in Europe - Statistics & Facts

European countries create some of the world's most sought after wines. Nevertheless, the industry is currently experiencing some distress, facing headwinds from rising costs and changes in the drinking habits of consumers at home and abroad. The leading countries in Europe for wine are also some of the leaders in global production so their status affects the market as a whole. In 2022, the size of the European wine market reached nearly 147 billion U.S. dollars and is expected to continue growing to nearly 200 billion U.S. dollars by 2027.

Production

Italy, France and Spain topped the world’s leading countries in wine production in 2022. These three countries also accounted for a significant share of the global vineyard surface area, largely owing to their Mediterranean climate, which is ideal for wine production. Other market leaders in wine production on the European continent include Germany and Portugal. Germany was the fourth largest producer of wine in Europe, with eight million hectoliters of wine produced in 2022. EU wine stocks for the marketing year ended in July 2023 grew by nearly three percent compared to the previous year.

Wine trade

European countries were not only among the leading wine-producing countries worldwide, but they also topped the list for the the world's leading exporters. More than 12 billion euros worth of French wine was exported to the rest of the world in 2022, making France the top exporter based on value that year. European imports of wine began declining in 2021 and dropped sharply in 2022. European wine exports which had grown in the previous year, despite the COVID-19 pandemic, also saw a substantial drop of 36 percent. Wine makers have been hard hit not only by rising prices affecting their production costs but by a reduction in demand as consumers reduce their discretionary spending in the wake of inflation. With stocks of wine up but trade down, the European Commission has adopted new temporary market measures to reduce the supply of wine in the most affected markets, allowing excess wine to be distilled for non-food purposes.

Wine consumption

France had the highest wine-consuming population among its European peers, and the second largest wine consumption globally after the United States. The French consumed approximately 25.3 million hectoliters of wine in 2022, just ahead of Italians, whose wine consumption volume reached around 23 million hectoliters that year. Corresponding to the problem of excess stocks in many markets, wine consumption has declined, in some cases drastically, in Europe's leading wine markets. In Portugal, for instance, consumption declined by 34 percent in 2023. This may be a short term inflation trend that the industry can weather with the help of the European Commission but it may also be a signal of declining interest in wine among consumers. Non-alcoholic replacements in all alcoholic drink segments are forecast to grow considerably in the coming years.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Aug 31, 2023

Key insights

Revenue of the wine market in Europe
152.9bn USD
Leading European wine importer by volume
France
Leading European wine exporter by volume
Italy
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Editor’s Picks Current statistics on this topic

Revenue of the wine market in Europe from 2014 to 2027 (in billion U.S. dollars)

Wine & Champagne

Revenue of the wine industry in Europe 2014-2027

Consumption of wine in European countries in 2022 (in million hectoliters)

Wine & Champagne

Wine consumption in Europe in 2022, by country

Volume of wine produced in European wine producing countries in 2022 (in million hectoliters)

Wine & Champagne

Leading countries for wine production in Europe 2022

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