Among its countries, Europe is home to the three leading wine producing countries worldwide: Italy, France and Spain. In fact, the agricultural and land area for the production of wines in these countries is considerably large compared to the rest of Europe. Several grape varieties exist that, depending on the proportion in which different grapes are mixed, result in either "varietal wines" or "blended wines". Other important players in the European wine industry include Germany and Portugal.
Among the several wine variants on the market, there are three main variants that are popular among consumers: red wine, white wine and rosé wine. While rosé wine is a distinctive product of France, representing a 16 percent production share of the whole wine producing market, red wines and white wines are more widespread both in term of production and consumption.
With respect to wine consumption, France topped the list of European countries, with about 27.2 million hectoliters of wine consumed in 2015. Italy came second with about 20.5 million hectoliters of wine consumed in the same year; there the retail price of wine in hypermarkets, supermarkets and convenience stores ranged between 2.5 and 3.5 euros per liter.