Share of people who have been influenced by online reviews in Norway 2015, by gender

Published by Statista Research Department, May 2, 2016
This statistic shows the share of people who have decided to buy or not to buy something as a result of reading an online review in Norway in 2015, by gender. According to the survey, 68 percent of women had been influences by an online user review, compared to 66 percent of men. In total, 67 percent of the respondents had made a purchase decision based on an online review.

Share of people who have decided to buy or not to buy something as a result of reading an online review in Norway in 2015, by gender

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Sources

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Release date

May 2016

Region

Norway

Survey time period

November 18 to December 2, 2015

Number of respondents

1,500 respondents

Age group

18-79

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Har du tatt en beslutning om å bestille/kjøpe noe eller ikke bestille/kjøpe noe etter å ha lest omtaler på internett eller i sosiale medier?"

The source adds the following information: "Don't know" and "No" responses have been excluded.

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