Authenticity of user reviews according to consumers in Norway 2015

To what extent do you trust that user reviews are authentic?

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Sources

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Release date

May 2016

Region

Norway

Survey time period

November 18 to December 2, 2015

Number of respondents

1,500 respondents

Age group

18-79

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "I hvilken grad stoler du på at brukeromtaler er ekte? (Ikke laget av markedsfører eller forbrukere som har fått sponsede produkter). Skala fra 1 «Svært liten grad» til 5 «Svært stor grad»."

The source adds the following information: "Don't know" responses have been excluded.

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