OOH ad ex contribution across India 2018 by category

In 2018, the contribution of organized retail to out-of-home advertising expenditure in India was around 5.48 billion Indian rupees. This was followed by the hospitals, restaurants, education and over-the-top media services sectors amounting to almost five billion rupees.

Out-of-home advertising expenditure contribution across India in 2018, by category

Ad contribution in billion Indian rupees
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Release date

February 2019



Survey time period


Supplementary notes

One Indian rupee equals to 0.014 U.S. dollars and 0.013 Euros as of October 2019.

OOH - Out of home.

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Statistics on "Out-of-home advertising"

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