Breakdown of online advertising revenue in the United States in 2016, by type

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Share of revenue
Mobile51%
Search24%
Banner12%
Digital video7%
Other6%
© Statista 2017

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About This Statistic

The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier.

Here you can find the data for the period 2015 to 2016.

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