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Breakdown of U.S. online advertising revenue in 2016, by type

Breakdown of online advertising revenue in the United States in 2016, by type

Breakdown of U.S. online advertising revenue in 2016, by type

The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier. Here you can find the data for the period 2015 to 2016.

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The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier. Here you can find the data for the period 2015 to 2016.

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Release date: April 2017

Region: United States
Survey time period: 2016
Supplementary notes: Amounts might not equal 100 percent due to rounding and omission of minor categories.

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Digital advertising formats in the U.S.

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Statistics on "Digital advertising formats in the U.S."

Overview

The most important statistics

Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
Online advertising revenue in the United States from 1st quarter 2007 to 1st quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
Breakdown of online advertising revenue in the United States in 2016, by type Breakdown of U.S. online advertising revenue in 2016, by type
Breakdown of U.S. online advertising revenue from 2010 to 2016, by industryBreakdown of U.S. online advertising revenue from 2010-2016, by industry
Distribution of online advertising revenue in the United States from 2004 to 2016, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2016, by pricing model
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2015 to 2017, by formatU.S. agencies and marketers digital advertising budget share 2015 to 2017, by format
Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016

Video advertising

The most important statistics

Programmatic digital video advertising spending in the United States from 2013 to 2018 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2018
Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2017 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2017
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2017U.S. share of ad budgets devoted to cross-platform advertising 2015-2017
Distribution of digital video ad views in the United States in 3rd d quarter 2017, by advertiser categoryDigital video ad view distribution in the U.S. 2017, by category
Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 4th quarter 2017, by ad lengthDigital video ad impressions in the U.S. 2014-2017, by ad length
Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 4th quarter 2017Share of cross-screen in digital video campaigns in the U.S. 2014-2017
Digital video advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2015-2021, by device
Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020

Display advertising

The most important statistics

Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)U.S. programmatic digital display ad spend 2015, by industry
Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach

Search advertising

The most important statistics

Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
Digital search advertising revenue in the United States from 2015 to 2021 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2015-2021
Digital search advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2015-2021
Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
Share of search queries handled by leading U.S. search engine providers as of January 2018Market share of search engines in the United States 2008-2018

Consumer attitudes

The most important statistics

Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
Digital video ad enjoyment and quality in the United States as of March 2016, by ad lengthDigital video ad satisfaction in the U.S. 2016, by ad length
Digital video ad recall in the United States as of March 2016, by ad lengthDigital video ad recall in the U.S. 2016
Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by formatU.S. consumers who find news sites advertising annoying 2017, by format

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