Breakdown of online advertising revenue in the United States in 2016, by type

Breakdown of U.S. online advertising revenue in 2016, by type The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier. Here you can find the data for the period 2015 to 2016.
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Share of revenue
Mobile51%
Search24%
Banner12%
Digital video7%
Other6%
Share of revenue
Mobile51%
Search24%
Banner12%
Digital video7%
Other6%

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The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier. Here you can find the data for the period 2015 to 2016.
Show more
Release date
April 2017
Region
United States
Survey time period
2016
Supplementary notes
Amounts might not equal 100 percent due to rounding and omission of minor categories.

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