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Breakdown of U.S. online advertising revenue in 2017, by type
Breakdown of U.S. online advertising revenue in 2017, by type
Breakdown of online advertising revenue in the United States in 2017, by type
The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by type. Search advertising generated 44 percent of the total U.S. online ad revenue, down from 46 percent a year earlier.
Here you can find the data for the period 2016 to 2017.
Breakdown of online advertising revenue in the United States in 2017, by type
Loading statistic...
| Share of revenue | |
|---|---|
| Search | 44% |
| Banner | 32% |
| Digital video | 14% |
| Other* | 9% |
| Share of revenue | |
|---|---|
| Search | 44% |
| Banner | 32% |
| Digital video | 14% |
| Other* | 9% |
© Statista 2019
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Description
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The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by type. Search advertising generated 44 percent of the total U.S. online ad revenue, down from 46 percent a year earlier.
Here you can find the data for the period 2016 to 2017.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
-
Amounts might not equal 100 percent due to rounding and omission of minor categories.
*Other includes: “Classifieds,” “Lead Generation,” “Audio,” and “Unspecified Other.”
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
-
Amounts might not equal 100 percent due to rounding and omission of minor categories.
*Other includes: “Classifieds,” “Lead Generation,” “Audio,” and “Unspecified Other.”
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital ad spend in the U.S. 2014-2019, by format
- Global internet ad spend CAGR by category 2013-2018
- Digital advertising revenue in India from 2008 to 2023
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Share of digital ad spend worldwide 2015-2020
- Share of digital ad spend Australia 2021
- Share of digital in total ad spend in the U.S. 2016-2021
- Digital publisher advertising revenue growth in the United Kingdom (UK) Q1-Q3 2013
- Global Amazon digital advertising revenues 2015-2018
- Online advertising revenue in the U.S. 2000-2017, by half-year
- Verizon (AOL & Millennial Media): share of U.S. digital display ad revenues 2016-2019
- Digital share of advertising spending in Austria 2008-2015
- Digital share of advertising spending in the Netherlands 2008-2015
- Digital share of advertising spending in the Czech Republic 2008-2015
- Levels of comfort with advertisements adjusted to personal interests in Sweden 2019
- Knowledge of the existence of ad blocks by age group in France 2016
- Direct advertising revenue in Denmark 2007-2015
- Distribution of retail digital advertising expenditure in India 2018 by format
- Attitudes towards ads on websites in Norway 2018
Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Online advertising metrics
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Belgium
- Programmatic advertising
- BRICS advertising
- Advertising in Africa
- Advertising in Turkey
- E-mail marketing in the United Kingdom (UK)
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Digital advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Compound annual growth rate of global internet advertising spending between 2013 and 2018, by category
- Digital advertising revenue in India from 2008 to 2023 (in billion Indian rupees)
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Share of digital in advertising spending worldwide from 2015 to 2020
- Share of digital in advertising spending in Australia in 2017 and 2021
- Share of digital in total advertising spending in the United States from 2016 to 2021
- Digital publisher advertising revenue growth year-on-year in the United Kingdom (UK) from 1st to 3rd quarter 2013
- Worldwide net digital advertising revenue of Amazon from 2015 to 2018 (in billion U.S. dollars)
- Online advertising revenue in the United States from 1st half 2000 to 2nd half 2017 (in billion U.S. dollars)
- Net digital display ad revenues of Verizon (AOL & Millennial Media) as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Digital advertising share of advertising spending in Austria from 2008 to 2015
- Digital advertising share of advertising spending in the Netherlands from 2008 to 2015
- Digital share of advertising spending in the Czech Republic from 2008 to 2015*
- In which digital situation are you most comfortable with advertisements adjusted to your interests?
- Share of French people aware of advertising blockers in 2016, by age group
- Direct advertising revenue in Denmark from 2007 to 2015 (in billion DKK)
- Distribution of digital advertising expenditure in the retail industry across India as of May 2018, by format
- Attitudes towards ads on websites in Norway in 2018
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