Breakdown of online advertising revenue in the United States in 2017, by type

Breakdown of U.S. online advertising revenue in 2017, by type The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by type. Search advertising generated 44 percent of the total U.S. online ad revenue, down from 46 percent a year earlier. Here you can find the data for the period 2016 to 2017.
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Share of revenue
Search44%
Banner32%
Digital video14%
Other*9%
Share of revenue
Search44%
Banner32%
Digital video14%
Other*9%
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The statistic above shows a breakdown of U.S. online advertising revenue in 2017, by type. Search advertising generated 44 percent of the total U.S. online ad revenue, down from 46 percent a year earlier. Here you can find the data for the period 2016 to 2017.
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Release date
May 2018
Region
United States
Survey time period
2017
Supplementary notes
Amounts might not equal 100 percent due to rounding and omission of minor categories.
*Other includes: “Classifieds,” “Lead Generation,” “Audio,” and “Unspecified Other.”
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