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Breakdown of U.S. online advertising revenue in 2018, by type
Breakdown of U.S. online advertising revenue in 2018, by type
Breakdown of online advertising revenue in the United States in 2018, by type
by A. Guttmann,
last edited
Jun 24, 2019
The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by type. Search advertising generated 45 percent of the total U.S. online ad revenue, down from 46 percent a year earlier.
Here you can find the data for the period 2016 to 2018.
Breakdown of online advertising revenue in the United States in 2018, by type
Loading statistic...
| Share of revenue | |
|---|---|
| Search | 45% |
| Banner | 31% |
| Digital video | 15% |
| Other* | 9% |
| Share of revenue | |
|---|---|
| Search | 45% |
| Banner | 31% |
| Digital video | 15% |
| Other* | 9% |
© Statista 2019
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by A. Guttmann,
last edited
Jun 24, 2019
The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by type. Search advertising generated 45 percent of the total U.S. online ad revenue, down from 46 percent a year earlier.
Here you can find the data for the period 2016 to 2018.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
-
Amounts might not equal 100 percent due to rounding and omission of minor categories.
*Other includes: “Classifieds,” “Lead Generation,” “Audio,” and “Unspecified Other.”
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
-
Amounts might not equal 100 percent due to rounding and omission of minor categories.
*Other includes: “Classifieds,” “Lead Generation,” “Audio,” and “Unspecified Other.”
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
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- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
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- Video advertising
The most important statistics
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- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
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- Display advertising
The most important statistics
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- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
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- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
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- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of April 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
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- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital ad spend in the U.S. 2014-2019, by format
- Global internet ad spend CAGR by category 2013-2018
- Digital advertising revenue in India 2007-2024
- Digital advertising expenditure in Ukraine 2015-2018
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- Share of digital in total ad spend in the U.S. 2016-2021
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- Levels of comfort with advertisements adjusted to personal interests in Sweden 2019
- Attitudes towards ads on websites in the United Kingdom (UK) 2018
- Frequency of seeing static ads on e-book readers in the United Kingdom (UK) 2015-2016
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Studies
- Digital advertising in Europe
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising formats in the U.S.
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in the Netherlands
- Advertising in Italy
- Online advertising metrics
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- BRICS advertising
- E-mail marketing in the United Kingdom (UK)
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Statistics on "Digital advertising formats in the U.S."
- Global internet advertising spending 2007-2021, by type
- Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Online advertising revenue in the U.S. from 2004 to 2018, by pricing model
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital ad spend in the U.S. 2015-2020
- Programmatic digital video ad spend in the U.S. 2013-2020
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video ad spend in the U.S. 2015-2020
- Hispanic online video ad spend in the U.S. 2015-2020
- Display advertising spending in the U.S. 2014-2019
- Display advertising spending in the U.S. 2014-2019, by format
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic display ad spending in the U.S. 2013-2020
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Digital display ad revenue in the U.S. 2016-2019, by company
- U.S. net mobile display ad revenue of selected online companies 2015-2017
- Paid search ad spend worldwide 2015-2017
- Search marketing spending in the U.S. 2014-2019
- Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the U.S. 2015-2020
- Market share of search engines in the United States 2008-2019
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. consumers who find news sites banner advertising helpful 2017, by format
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. consumers who find search engine advertising annoying 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017
- Digital ad spend in the U.S. 2014-2019, by format
- Global internet ad spend CAGR by category 2013-2018
- Digital advertising revenue in India 2007-2024
- Digital advertising expenditure in Ukraine 2015-2018
- Online advertising spending in Ukraine 2018, by type
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Share of digital in total ad spend in the U.S. 2016-2021
- Share of digital ad spend Australia 2017-2018
- Share of digital ad spend worldwide 2015-2020
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: revenue of Internet advertising market in 2016 by type
- Digital publisher advertising revenue growth in the United Kingdom (UK) Q1-Q3 2013
- Digital share of advertising spending in Ireland 2008-2015
- Digital share of advertising spending in Estonia 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Levels of comfort with advertisements adjusted to personal interests in Sweden 2019
- Attitudes towards ads on websites in the United Kingdom (UK) 2018
- Frequency of seeing static ads on e-book readers in the United Kingdom (UK) 2015-2016
- Main online advertising media used by enterprises Vietnam 2017
- Purchasing share of the digital advertising industry in India 2016-2020 by type
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