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| Share of revenue | |
|---|---|
| Mobile | 51% |
| Search | 24% |
| Banner | 12% |
| Digital video | 7% |
| Other | 6% |
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The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier.
Here you can find the data for the period 2015 to 2016.
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