Breakdown of online advertising revenue in the United States in 2016, by type

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Share of revenue
Digital video7%

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The statistic above shows a breakdown of U.S. online advertising revenue in 2016, by type. Search advertising generated 24 percent of the total U.S. online ad revenue, down from 34 percent a year earlier. Here you can find the data for the period 2015 to 2016.
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Release date
April 2017
United States
Survey time period
Supplementary notes
Amounts might not equal 100 percent due to rounding and omission of minor categories.

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