Breakdown of U.S. online advertising revenue in 2018, by type
Breakdown of online advertising revenue in the United States in 2018, by type
The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by type. Search advertising generated 45 percent of the total U.S. online ad revenue, down from 46 percent a year earlier.
Here you can find the data for the period 2016 to 2018.
Breakdown of online advertising revenue in the United States in 2018, by type
Loading statistic...
| Share of revenue | |
|---|---|
| Search | 45% |
| Banner | 31% |
| Digital video | 15% |
| Other* | 9% |
Source
More information
Statistics on "Digital advertising formats in the U.S."
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital ad spend in the U.S. 2014-2019, by format
- Global internet ad spend CAGR by category 2013-2018
- Digital advertising revenue in India from 2008 to 2023
- Digital advertising expenditure in Ukraine 2015-2018
- Online advertising spending in Ukraine 2018, by type
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Share of digital in total ad spend in the U.S. 2016-2021
- Share of digital ad spend Australia 2017-2018
- Share of digital ad spend worldwide 2015-2020
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: revenue of Internet advertising market in 2016 by type
- Digital publisher advertising revenue growth in the United Kingdom (UK) Q1-Q3 2013
- Digital share of advertising spending in Ireland 2008-2015
- Digital share of advertising spending in Estonia 2008-2015
- Digital share of advertising spending in Poland 2008-2015
- Levels of comfort with advertisements adjusted to personal interests in Sweden 2019
- Attitudes towards ads on websites in the United Kingdom (UK) 2018
- Frequency of seeing static ads on e-book readers in the United Kingdom (UK) 2015-2016
- Main online advertising media used by enterprises Vietnam 2017
- Purchasing share of the digital advertising industry in India 2016-2020 by type
Statistics on "Digital advertising formats in the U.S."
Related topics
About Statista
