Breakdown of U.S. online advertising revenue in 2018, by type

Breakdown of online advertising revenue in the United States in 2018, by type

by A. Guttmann, last edited Jun 24, 2019
Breakdown of U.S. online advertising revenue in 2018, by type The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by type. Search advertising generated 45 percent of the total U.S. online ad revenue, down from 46 percent a year earlier. Here you can find the data for the period 2016 to 2018.
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Breakdown of online advertising revenue in the United States in 2018, by type

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Share of revenue
Search45%
Banner31%
Digital video15%
Other*9%
Share of revenue
Search45%
Banner31%
Digital video15%
Other*9%
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by A. Guttmann, last edited Jun 24, 2019
The statistic above shows a breakdown of U.S. online advertising revenue in 2018, by type. Search advertising generated 45 percent of the total U.S. online ad revenue, down from 46 percent a year earlier. Here you can find the data for the period 2016 to 2018.
Show more
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