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Global airline travelers - major considerations when booking by type of flight 2019

Price was the main consideration of global travelers when booking a flight, with a 2019 survey finding that 69 percent of short-haul travelers and 61 percent of long-haul travelers rank this in their top three. Entertainment options was the lowest consideration for both types of travel, with 10 percent and 15 percent respectively.

Major considerations when booking a flight for airline travelers worldwide in 2019, by type of flight

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Release date

July 2019



Survey time period

May and June 2019

Number of respondents

13,000 respondents

Age group

18 years and older

Special properties

sample of travelers who have ever taken a flight

Method of interview

Online survey

Supplementary notes

The markets surveyed were Brazil, China, France, Germany, India, Italy, Japan, South Africa, UK and USA. Each market had 1,000 respondents except the U.S., India and China, which had 2,000 respondents. The data was weighted to be nationally representative of age and gender.
Values are the share of respondents who ranked the consideration within their top three.

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