Car subscriptions as alternative to buying: respondents globally 2017

This statistic represents the percentage of respondents in selected countries worldwide who prefer subscription service models to get around as an alternative to buying a car. According to a 2017 survey, some 46 percent of respondents in mature markets said that they would prefer such a vehicle subscription model similar to the Book By Cadillac, Audi On Demand, or Care By Volvo programs.

Percentage of respondents who prefer vehicle subscription services over buying a vehicle in selected countries worldwide as of 2017, by market maturation

Percentage of respondents
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Release date

July 2017



Survey time period


Number of respondents


Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

The figures used in this data set were sourced from Capgemini's 2017 Cars Online survey of over 8,000 consumers from eight countries.
The source defines the term subscription service as follows: "Monthly fee and access to vehicles for unlimited mileage where you get to keep the vehicle until you return it."

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