Global: travel and tourism sales channel share

As estimated by the Statista Mobility Market Insights, more than two-thirds of the revenue in the global travel and tourism market came from online sales channels. While the online segment generated roughly 60 percent of income in 2017, online sales channels were expected to account for 69 percent of the revenue in the travel and tourism market worldwide in 2023.

Revenue share of sales channels of the travel and tourism market worldwide from 2017 to 2027

Characteristic	Online	Offline
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Supplementary notes

The Travel & Tourism market contains package holidays, hotel stays, private vacation rentals, cruises, and camping. Users represent the number of travelers. Well-known providers of package holidays are online travel agencies (OTAs) such as Expedia and Opodo and tour operators such as TUI. Specialized providers of hotels and private accommodation booked online are, for example, Hotels.com, Booking.com, and Airbnb. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival.

Offline bookings made, for example, in a travel agencies office or by telephone are also included in this segment.

All figures are estimates. A detailed methodology can be found in the Mobility Market Insights.

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