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Market share of leading smartphone brands in Taiwan 2020

As of January 2020, Apple accounted for about 33.8 percent of smartphone sales in Taiwan excluding online sales from official websites, leading the market by 13 percent over the second most popular manufacturer, Samsung.

Smartphone market in Taiwan

Offline smartphone sales within the Taiwanese market witnessed a peak in October 2019 before dipping to 639 thousand units in January 2020. While Apple held the largest share of the mobile market, Huawei continued to have the smallest share among the major vendors in the Taiwanese market as of the beginning of 2020. This was despite an increase in its market share between 2019 and 2020.

Smartphone usage

  The increase in smartphone sales in Taiwan was paralleled by the number of smartphone users which saw a 15 percent increase in the five-year span between 2015 and 2020. This comes as no surprise with over 98 percent of respondents aged over twelve owning a smartphone as of August 2019, as shown by a yearly survey conducted by the National Development Council of Taiwan. More than 80 percent of households in Taiwan accessed the internet via mobile 3G or 4G internet as of 2019, showing a heavy reliance on smartphones for internet usage.

Market share of leading smartphone brands in Taiwan as of January 2020

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Release date

February 2020



Survey time period

January 2020

Supplementary notes

Data focused on offline sales figures, and therefore online sales from official website of vendors were not included.

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Statistics on "Smartphone market in Taiwan"

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