Market share of leading smartphone brands in Taiwan 2023
As of August 2023, Apple accounted for about 25 percent of smartphone sales in Taiwan excluding online sales from official websites, trailing the market leader Samsung by eight percentage points.
Smartphone market in Taiwan
Offline smartphone sales within the Taiwanese market witnessed a peak in October 2019 before settling to 458 thousand units in December 2022. While Apple held the largest share of the mobile market, Huawei lost its market share among the major vendors in the Taiwanese market as of the middle of 2020.
Smartphone usage
The increase in smartphone sales in Taiwan was paralleled by the number of smartphone users which saw a 15 percent increase in the five-year span between 2015 and 2020. This comes as no surprise with over 91 percent of respondents aged over twelve owning a smartphone of August 2019, as shown by a yearly survey conducted by the National Development Council of Taiwan. More than 80 percent of households in Taiwan accessed the internet via mobile 3G or 4G internet as of 2019, showing a heavy reliance on smartphones for internet usage.
Smartphone market in Taiwan
Offline smartphone sales within the Taiwanese market witnessed a peak in October 2019 before settling to 458 thousand units in December 2022. While Apple held the largest share of the mobile market, Huawei lost its market share among the major vendors in the Taiwanese market as of the middle of 2020.
Smartphone usage
The increase in smartphone sales in Taiwan was paralleled by the number of smartphone users which saw a 15 percent increase in the five-year span between 2015 and 2020. This comes as no surprise with over 91 percent of respondents aged over twelve owning a smartphone of August 2019, as shown by a yearly survey conducted by the National Development Council of Taiwan. More than 80 percent of households in Taiwan accessed the internet via mobile 3G or 4G internet as of 2019, showing a heavy reliance on smartphones for internet usage.
