E-Commerce in China

As the digital economy takes shape, more and more people and businesses around the world are going online. The number of internet users in China reached around 804.5 million in 2018. This has driven the explosive growth of the Chinese e-commerce market, which is currently a global leader.

The number of online shoppers in China increased from around 46 million in 2007 to over 533 million in 2017, generating over one trillion yuan in online B2C retail revenue quarterly. Increasing popularity of e-commerce among Chinese consumers is likely related to the growing number of e-commerce platforms and apps, convenience, accessibility, and extremely user-friendly digital payment options. As of 2017, around half of the population were using e-wallet for payments, Alibaba’s Alipay leading in the electronic payment front.

As of 2018, multinational conglomerate Alibaba.com is the most successful e-commerce company in China. Alibaba dominates the B2B market and it’s Tmall and Taobao websites also enjoy the biggest market share of the B2C and C2C markets respectively.

Read more

E-commerce in China - Important statistics

You may also be interested in these statistics

The whole topic in one document

E-commerce in China
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

E-commerce in China
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Online Purchase Criteria

Consumer Survey 2017 - e-Commerce & Retail
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables

In-depth: B2B e-Commerce 2019

Statista Digital Market Outlook - Trend Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

eCommerce Report 2019

Statista Digital Market Outlook - Market Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

Recommended statistics

Infographics on the topic

E-Commerce in China Infographic - What Chinese e-commerce apps know about consumers
GMV for Alibaba on Singles' Dayunsafe/unprofessional encounters documented by the U.S. NavyPinduoduo's average active monthly users and active buyers

Infographics on the topic

E-Commerce in China Infographic - What Chinese e-commerce apps know about consumers
GMV for Alibaba on Singles' Dayunsafe/unprofessional encounters documented by the U.S. NavyPinduoduo's average active monthly users and active buyers

More interesting topics from the industry "E-Commerce"

More interesting topics from the industry "E-Commerce"

About Statista

Learn more about how Statista can support your business.

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.