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Market share of smartphone manufacturers in the United Kingdom (UK) 2018 This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2018. In 2018, 48 percent of the respondents had an Apple iPhone. The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.
Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.
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Description Source More information
This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2018. In 2018, 48 percent of the respondents had an Apple iPhone. The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.
Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.
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Release date
April 2018
Region
United Kingdom
Survey time period
January 3, 2018 to February 28, 2018
Number of respondents
2,041 respondents
Age group
16 years and older
Special properties
Those with a smartphone
Method of interview
Face-to-face interview
Supplementary notes
The source adds the following information: "Data is tested at the 95% confidence level."

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