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Average weekly number of promotions in the Netherlands 2017, by supermarket chain

Published by
Koen van Gelder,
Dec 16, 2022
This statistic displays the average weekly number of price promotions in the Netherlands in 2017, by supermarket chain. In the survey period in June and July 2017, Albert Heijn had the largest number of weekly price promotions of the supermarkets surveyed here. In an average week in this period, there were 1,150 promotions in Albert Heijn supermarkets. In contrast, DekaMarkt and Boni had only 300 weekly promotions each.

Average weekly number of price promotions in the Netherlands in 2017, by supermarket chain

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Release date

October 2017

Region

Netherlands

Survey time period

June and July 2017

Supplementary notes

Figures include promotions of premium brands, private label brands as well as fresh products lasting for at least a week. It for example also includes Jumbo's annual promotions.

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