British supermarket retailer Waitrose operated 331 supermarkets across the United Kingdom in 2021. Part of the John Lewis Partnership, Waitrose is equally invested in its store and online sales, and currently accounts for a large share of the company’s annual revenue and gross sales.
Waitrose customers and competition
In the UK, Waitrose is perceived to cater to a high-income clientele and holds a relatively small share in the UK grocery market. In a supermarket landscape where the market giants, including discount retailers, trade in an overwhelmingly higher number of locations, Waitrose ranks far behind in the competition.
Online grocery retail
Since 2000, Waitrose has been in a partnership with Ocado, the world’s largest online grocery retailer. Earlier this year, Marks and Spencer also struck a grocery delivery deal with Ocado, coinciding with the expiry of Ocado’s contract with Waitrose in 2020. This has raised questions as to the future of Waitrose’s online grocery business with or without Ocado.
Number of Waitrose stores in the United Kingdom (UK) from 2009 to 2021
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John Lewis Partnership. (April 20, 2021). Number of Waitrose stores in the United Kingdom (UK) from 2009 to 2021 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/420263/waitrose-store-numbers-united-kingdom-uk/
John Lewis Partnership. "Number of Waitrose stores in the United Kingdom (UK) from 2009 to 2021." Chart. April 20, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/420263/waitrose-store-numbers-united-kingdom-uk/
John Lewis Partnership. (2021). Number of Waitrose stores in the United Kingdom (UK) from 2009 to 2021. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/420263/waitrose-store-numbers-united-kingdom-uk/
John Lewis Partnership. "Number of Waitrose Stores in The United Kingdom (Uk) from 2009 to 2021." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/420263/waitrose-store-numbers-united-kingdom-uk/
John Lewis Partnership, Number of Waitrose stores in the United Kingdom (UK) from 2009 to 2021 Statista, https://www.statista.com/statistics/420263/waitrose-store-numbers-united-kingdom-uk/ (last visited May 20, 2022)