Number of Jumbo supermarkets in the Netherlands 2011-2022
Franchisees and subsidiaries
The majority of the Jumbo supermarkets in the Netherlands are franchise supermarkets. Between 2010 and 2020, the number of independent supermarkets belonging to the chain grew rapidly, from just 40 in 2010 to 365 in 2020. By comparison, that year Jumbo had 322 subsidiary supermarkets.
Jumbo’s customer base
Jumbo is especially popular among larger households. In 2021, Jumbo reached a penetration rate of 49.2 percent in the Netherlands. Among the one-person households Jumbo’s penetration rate was under 44 percent, whereas among the four-person households this was 53 percent.