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Italy: preferred alcoholic beverages 2018, by age group

This statistic shows the results of a poll investigating the preferred alcoholic beverages at bar in Italy in 2018, by age group. When ordering alcoholic drinks at a bar, 35 percent of respondents between 18 and 24 years old would prefer beer, while 29 percent of them would have a cocktail and only 12 percent would rather drink some wine. Overall 17 percent of the respondents aged between 45 and 54 years old preferred some prosecco or other sparkling wine.

What alcoholic beverage would you order at a bar?

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Release date

October 2018



Survey time period

September 11-13, 2018

Number of respondents

710 respondents

Age group

18 years and older

Special properties

alcohol drinkers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Se dovessi ordinare una bevanda alcolica al bar, quale sceglieresti tra le seguenti opzioni? (Per favore, seleziona la risposta che ti descrive meglio.)"

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Statistics on "Spirits market in Italy"

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