Consumption of alcoholic beverages India 2016-2020

Alcohol consumption in India amounted to about 5.4 billion liters in 2016 and was estimated to reach about 6.5 billion liters by 2020. The steady increase in consuming these beverages can be attributed to multiple factors including the rising levels of disposable income and a growing urban population among others.  

Alcohol market in India

  India’s alcohol market consisted of two main kinds of liquor – Indian made Indian liquor or IMIL, and Indian made foreign liquor or IMFL. This was in addition to beer, wine and other imported alcohol. Country liquor accounted for the highest market share, while spirits took up the majority of the consumption market .

Young consumers

  Although the average per adult intake of alcohol was considerably low in India when compared to other countries such as the United States, heavy drinkers among young Indians were more prevalent. Men were more likely to drink than women by a large margin and were also more prone to episodic drinking.
According to a study, over 88 percent of Indians aged under 25 purchase or consume alcoholic beverages even though it is illegal. This was despite bans on alcohol in some states across the country and limitations on sales in some others.

Forecasted alcoholic beverage consumption in India from 2016 to 2020

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Sources

Release date

February 2017

Region

India

Survey time period

2016

Special properties

forecast

Supplementary notes

Figures include the consumption of beer, wine, spirits and other alcoholic beverages.
Figures have been rounded.

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Statistics on "Alcohol market in India"

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