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Purchase channels used to buy home improvement products in Europe 2014-2017

Distribution of home improvement product purchases in Europe from 2014 to 2017, by channel*

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Release date

October 2018



Survey time period

2014 to 2017

Number of respondents


Age group

18 years and older

Special properties

national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals

Supplementary notes

* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 71,243;
2015: n = 78,987;
2016: n = 79,871.

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