Italy: leading 10 national and international DIY retailers 2018, by number of stores

In 2018, Brico io boasted 107 retail stores in Italy. This figure made Brico io the do-it-yourself brand with the highest number of stores in the country. Due to its widespread presence, the company was able to reach a turnover of over 175 million euros in 2017, which represented an increase of approximately 10 million euros compared to the previous year. Second in the ranking of the leading retailers in terms of number of stores came Brico Ok with 97 stores, followed by Bricofer with 89 stores.

DIY is having a comeback

Many consumers have increased their spending and time dedicated to improving their homes and gardens by themselves in recent years. After a significant decrease during the period 2012-2014, the total value of the DIY market in Italy has increased steadily in the following years, reaching over 4.6 billion euros in 2018. The same happened to the number of specialized DIY stores: the figure grew from 685 in 2014 to 717 in 2018.

Renovation companies still preferred

Despite the growth of the DIY market, Italians still prefer to delegate home improvement works to specialized companies. According to a survey conducted in 2018, almost 60 percent of Italians declared that they hired a company to take care of room renovations in their house. Moreover, almost one in two Italians contacted a professional for redecoration and maintenance.

Leading ten national and international DIY retailers in Italy as of 2018, by number of stores

Number of stores
Brico io107
Brico Ok97
Bricofer 89
Bricocenter 65
Obi 56
Leroy Merlin 48
EV. Brico32
Fdt Group 31
Self 28
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Release date

February 2019



Survey time period


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