Leading 10 DIY retailers in Italy 2020, by number of stores

As of June 2020, Brico io boasted 107 retail stores in Italy. This figure made Brico io the do-it-yourself brand with the highest number of stores in the country. Due to its widespread presence, the company was able to reach a turnover of over 181 million euros in 2018, which represented an increase of approximately six million euros compared to the previous year. Second in the ranking of the leading retailers in terms of number of stores came Brico Ok with 103 stores, followed by Bricofer with 87 stores.

DIY is having a comeback

Many consumers have increased their spending and time dedicated to improving their homes and gardens by themselves in recent years. After a significant decrease during the period 2012-2014, the total value of the DIY market in Italy has increased steadily in the following years, reaching over 4.6 billion euros in 2019. The same happened to the number of specialized DIY stores: the figure grew since 2014.

Renovation companies still preferred

Despite the growth of the DIY market, Italians still prefer to delegate home improvement works to specialized companies. According to a survey conducted in 2018, almost 60 percent of Italians declared that they hired a company to take care of room renovations in their house. Moreover, almost one in two Italians contacted a professional for redecoration and maintenance.

Leading ten national and international DIY retailers in Italy as of June 2020, by number of stores

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020



Survey time period

H1 2020

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "DIY and home improvement in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.