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DIY and home improvement in Europe - Statistics & Facts

The DIY (Do-It-Yourself) market is one of Europe's largest. DIY stores are aimed at helping customers improve their home, without the need for any extra professional help. There are a wide range of businesses set up in nearly all European countries to cater for these needs. Some of the larger corporations have their main shops with subsidiaries that are based in other European countries. An example of this can be seen when looking at Brico Depot, which is located in France, but is in fact owned by the Kingfisher Group, based in London.

Based on turnover, France's Groupe Adeo is the largest DIY retailer in Europe, with an annual turnover of 21 billion euros. Another large company is ADEO, which is the leading DIY group based on annual sales, located primarily in France. They have seen an increase in annual turnover year over year since 2009, with sales reaching 23.1 billion euros worldwide in 2018.

Among Europe's top three DIY retailers is also the UK's Kingfisher plc, which operates a number of other home improvement and hardware stores across Europe. In the United Kingdom, the Group owns the B&Q and Screwfix brands, the former of which has seen a decline in sales in recent years. Germany is another European country that boasts a vibrant DIY retail market, with successful chains such as OBI, Bauhaus, and Hagebau to name a few. Within Germany, Hagebau and Obi are the most successful in terms of DIY retail presence. Currently, Hagebau runs around 389 stores spread across the country. Many consumers are now spending a lot more money and time on improving their home by themselves. A recent survey conducted in Europe found out that half of consumers did more DIY tasks simply because 'they loved it'. About one quarter of those polled in the study said they found DIY to be more affordable than alternatives. Individuals in France, Poland, and the UK were the most enthusiastic about undertaking DIY tasks than many other countries. Overall in Europe, more than one-third of consumers were expecting to do more DIY work.

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DIY and home improvement market in Europe

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