Purchase channels used to buy bathroom products in Europe 2014-2017

This statistic presents the distribution of bathroom product purchases in Europe from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy bathroom products in Europe, with the share of shoppers choosing this store type increasing by around three percent during the period. Over the same time frame, the number of consumers preferring to shop online has stayed relatively stable, ranging between eight and nine percent.
This data was provided by USP Marketing Consultancy.

Distribution of bathroom product purchases in Europe from 2014 to 2017, by channel*

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Source

Release date

October 2018

Region

Europe

Survey time period

2014 to 2017

Number of respondents

4,878**

Age group

18 years and older

Special properties

national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals

Supplementary notes

* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 3,556;
2015: n = 4,856;
2016: n = 4,666.

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Statistics on "Home improvement retail industry in the U.S."

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