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Entrepreneurial spirit index by generation 2021

According to the 2021 entrepreneurial spirit index published by IPSOS, 29 percent of Generation Z were ranked as having a very high entrepreneurial spirit, compared to 36 percent of Millennials, 33 percent of Generation X and 25 percent of Baby Boomers.

Entrepreneurial spirit index in 2021, by generation

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Source

Release date

January 2021

Region

Worldwide

Survey time period

November 20 to December 4, 2020

Number of respondents

20,504 respondents

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Entrepreneurial Spirit was developed by combining responses to a series of attributes. The attributes were culled from a broader list of about 100 items first produced by an extensive literature review.
An Entrepreneurial Spirit Index was created by combining responses where:
Very High = average rate 6+ on the items
High = average rate 5 on the items
Moderate = average rate 4 on the items
Low = average rate 3- on the items"

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