Italy: reasons to buy the advent calendar 2018

This statistic depicts the results of a survey about the reasons why consumers buy the Christmas advent calendar in Italy in 2018. According to data, the main reason to buy the advent calendar was the tradition (50 percent), followed by the atmosphere it creates (46 percent). Making the person who is going to receive it happy was another further common reason to buy it, chosen by 43 percent of the respondents.

Why do you buy the Christmas advent calendar?

Share of respondents
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Release date

November 2018



Survey time period

November 23-26, 2018

Number of respondents

308 respondents who bought/will buy an advent calendar

Age group

18 years and older

Method of interview

Omnibus survey

Supplementary notes

The source used the methodology CAWI.
Multiple answers were possible.
This question was phrased by the source as follows: "Infine, per quali motivi hai deciso di acquistare il calendario dell'Avvento? Scegli tutte le opzioni che ritieni opportune".

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Statistics on "Christmas in Italy"

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