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UK Christmas shopping - Statistics & Facts

Christmas season is an exciting time not just because of seeing loved ones, but also for retailers. Sales figures peak during this period. Across the world, the impact of the coronavirus (COVID-19) pandemic led to a decrease in net spending intent during the 2020 holiday season. In Germany, France, and the United Kingdom consumers are looking to spend less on festivities this year. Not surprisingly, the value of retail sales generated during the six-week period leading up to Christmas is forecast to decrease on the previous year by about four percent in Germany and 11.6 percent in the United Kingdom.

Christmas shopping in the UK

Estimates suggest that while retail sales during the Christmas period will suffer, online sales will see record-breaking highs in 2020 due to the impact of the pandemic and lockdown measures. In the UK, after a brief November lockdown, non-essential stores re-opened on December 2. Still, high streets are forecast to be devoid of festive shoppers, with footfall predicted to drop to low levels seen in the first months of the pandemic. More consumer surveys revealed that an overwhelmingly large share of Christmas shopping is going to be made online this year. The intention to shop online was higher in younger age groups.

Which online stores to shop from?

Among the online stores where UK consumers are set to purchase this Christmas season is amazon.co.uk. Amazon ranked as the leading online store where consumers planned to buy their Christmas gifts. UK’s own Argos.co.uk and johnlewis.com were also popular choices. The tendency to avoid physical stores and turn to shopping online is understandable, given that the number of COVID-19 cases is still surging and lockdown measures are reintroduced in some countries. But in previous years, when asked about what made them shop online for Christmas, the leading answer UK consumers gave was to do with low delivery costs, and about one quarter of consumers were motivated to shop in-store during Christmas because of the festive atmosphere offered by retail stores.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "UK Christmas shopping".

Christmas shopping in the United Kingdom (UK)

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Important key figures

The most important key figures provide you with a compact summary of the topic of "UK Christmas shopping" and take you straight to the corresponding statistics.

Christmas spending

Christmas shopping & gifts

Online Christmas shopping

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