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Willingness to buy insurance from BigTech North America 2015-2018

Share of insurance customers willing to purchase insurance from BigTech firms in North America in 2015 and 2018

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Sources

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Release date

May 2018

Region

Canada, Mexico, United States

Survey time period

January to February 2018

Number of respondents

10,000 respondents

Special properties

insurance customers

Supplementary notes

Gen Y customer were defined as "individuals aged 18 to 34" and Non-Gen Y customers were those aged 35 and older.

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