In a survey conducted in January 2021, nearly 70 percent of responding marketers from the United Kingdom indicated that they had invested in optimizing the company website to improve digital marketing in 2020; only 22.3 percent of responders invested in machine learning and automation.
Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2020
Original question: "What investments did your company make to improve the performance of your digital marketing activities over the last year? (check all that apply)"
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CMO Survey. (February 15, 2021). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. "Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2020." Chart. February 15, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. (2021). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. "Types of Investments Made to Improve The Performance of Digital Marketing in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 15 Feb 2021, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey, Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/ (last visited May 26, 2022)
