In a survey conducted between January and February 2022, over 77 percent of responding marketers from the United Kingdom indicated that they had invested in data analytics to improve digital marketing in 2021; only 19.4 percent of responders invested in improving their app.
Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Marketing in the United Kingdom
Overview
7
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Change in the role of marketing according to UK industry professionals 2021
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Basic Statistic Advertising and marketing industry GVA in the United Kingdom (UK) 2010-2019
Employment
4
- Basic Statistic Advertising and marketing economy employment in the UK 2011-2021
- Premium Statistic Ethnic background of UK marketing professionals 2021-2023
- Premium Statistic Highest and lowest marketing salaries in the UK 2020, by industry
- Premium Statistic Salary per annum of marketing specialists in London 2022
Digital
6
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Digital marketing use in the UK 2020, by channel
- Premium Statistic Share of mobile in marketing budgets in the UK 2022
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Email
5
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
Social
5
- Premium Statistic Share of social in marketing budgets in the UK 2022
- Premium Statistic Social media used by PR agencies in the UK 2020
- Premium Statistic Motivations for taking brands onto social media in the UK 2020
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2021
- Premium Statistic Social media platforms considered for influencer marketing worldwide 2021
Further related statistics
17
- Canada: allocation of digital marketing budgets 2015
- Annual SEO marketing budget in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Share of digital in B2B marketing spending in the U.S. 2016
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- SMBs - share of digital in marketing budgets 2013-2014
- Planned marketing budget increase in UK enterprises 2013-2016
- Digital marketing methods ranked by planned spending increase in the UK 2018
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Investments in martech categories in the U.S. 2021
- Digital marketing spending growth in Spain 2021, by format
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Allocation of marketing technology budget 2016, by target
- Distribution of communication agencies in Italy 2019, by year of foundation
- Data sourcing satisfaction among digital marketing professionals in Poland 2017
- Types of UGC used in e-commerce marketing in Europe 2020
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
Further Content: You might find this interesting as well
Statistics
- Canada: allocation of digital marketing budgets 2015
- Annual SEO marketing budget in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- Share of digital in B2B marketing spending in the U.S. 2016
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- SMBs - share of digital in marketing budgets 2013-2014
- Planned marketing budget increase in UK enterprises 2013-2016
- Digital marketing methods ranked by planned spending increase in the UK 2018
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Investments in martech categories in the U.S. 2021
- Digital marketing spending growth in Spain 2021, by format
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Allocation of marketing technology budget 2016, by target
- Distribution of communication agencies in Italy 2019, by year of foundation
- Data sourcing satisfaction among digital marketing professionals in Poland 2017
- Types of UGC used in e-commerce marketing in Europe 2020
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
CMO Survey. (February 28, 2022). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. "Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021." Chart. February 28, 2022. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. (2022). Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey. "Types of Investments Made to Improve The Performance of Digital Marketing in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/
CMO Survey, Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/ (last visited March 26, 2023)
Types of investments made to improve the performance of digital marketing in the United Kingdom (UK) in 2021 [Graph], CMO Survey, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/325170/increased-investment-in-digital-marketing-technologies-uk/