Startups in Brazil – statistics & facts

When it comes to Latin American startup hubs, Brazil takes the first prize. Ranking among the top five economies with the highest start-up rate in the world, Brazil has managed to produce over 10 thousand startup companies in the past decade. The South American country is also home to eight unicorn companies – privately held startups valued at one billion U.S. dollars or more. In fact, Brazil is the only Latin American nation listed in the ten leading global unicorn markets.

Unicorns made in Brazil

Nubank, a neobank headquartered in São Paulo, is currently the highest valued unicorn in Latin America, at a staggering 10 billion U.S. dollars. This worth also makes it the only decacorn in the region to date. In 2019, the digital banking platform amassed a revenue of almost 570 million Brazilian reals (some 140 million U.S. dollars at December 2019 exchange rates). Nubank is also one of the Brazilian startups employing the largest workforce, with over 2,000 workers. Other seven unicorn companies from Brazil rank among the most valued in Latin America. These thriving businesses include São Paulo-based mobile gaming giant, Wildlife Studios, delivery app iFood, and digital real estate platforms QuintoAndar and Loft.

A startup galore?

It is no coincidence that some of the most successful Brazilian tech companies are based in São Paulo. In 2020, this city harbored the highest number of startups in the country: around 2,700 in total, followed by Rio de Janeiro with 700. Most Brazilian startups have adopted a business-to-business strategy. But as robust as the startup industry in Brazil may be, the impact of the COVID-19 outbreak is expected to cause some turbulence. A recent survey among Brazilian startup executives indicates that companies experienced changes in revenue and therefore started to reduce costs as soon as the crisis set in.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Startups in Brazil".

Startups in Brazil

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Startups in Brazil" and take you straight to the corresponding statistics.

Startup demographics

Brazilian entrepreneurship

COVID-19 impact


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