Use of supermarket brochures for grocery shopping in the Netherlands 2018

The statistic displays the results of a survey question on how often consumers in the Netherlands used supermarket flyers or brochures for their weekly grocery shopping in the Netherlands in 2018. The survey results show that as of 2018, a large share of consumers surveyed used supermarket flyers and brochures when they were doing their weekly shopping. Approximately 55 percent of survey respondents always or often used supermarket brochures, whereas just below ten percent never did so.

Do you use supermarket flyers or brochures for your weekly grocery shopping?*

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Release date

November 2018



Survey time period

1 June, 2018 to 8 June, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "Gebruikt u de folder met aanbiedingen voor uw wekelijkse aankopen?" (English: "Do you use the brochure with special deals for your weekly shop?")

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