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Use of supermarket brochures for grocery shopping in the Netherlands 2018

Do you use supermarket flyers or brochures for your weekly grocery shopping?*

Use of supermarket brochures for grocery shopping in the Netherlands 2018 The statistic displays the results of a survey question on how often consumers in the Netherlands used supermarket flyers or brochures for their weekly grocery shopping in the Netherlands in 2018. The survey results show that as of 2018, a large share of consumers surveyed used supermarket flyers and brochures when they were doing their weekly shopping. Approximately 55 percent of survey respondents always or often used supermarket brochures, whereas just below ten percent never did so.
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Do you use supermarket flyers or brochures for your weekly grocery shopping?*

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Description

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The statistic displays the results of a survey question on how often consumers in the Netherlands used supermarket flyers or brochures for their weekly grocery shopping in the Netherlands in 2018. The survey results show that as of 2018, a large share of consumers surveyed used supermarket flyers and brochures when they were doing their weekly shopping. Approximately 55 percent of survey respondents always or often used supermarket brochures, whereas just below ten percent never did so.
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Release date
November 2018
Region
Netherlands
Survey time period
1 June, 2018 to 8 June, 2018
Number of respondents
2,336 respondents
Age group
18 years and older
Special properties
respondents who regularly do grocery shopping
Method of interview
Panel survey
Supplementary notes
*The question was phrased by the source as follows: "Gebruikt u de folder met aanbiedingen voor uw wekelijkse aankopen?" (English: "Do you use the brochure with special deals for your weekly shop?")
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