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Food shopping behavior in Canada - statistics & facts

Despite the recent downturn in the Canadian dollar, food retail remains one of the largest and most competitive industries in Canada, with food and beverage retail store sales accounting for just under 130 billion Canadian dollars in 2019. However, in spite of the consistently growing sales, many consumers found it challenging to pay their grocery bills: according to a March 2019 survey, about 30 percent of households claimed it was somewhat difficult to afford food prices in Canada.

Many struggling families are reducing their meat or fruit and vegetable consumption in response to the rising cost of food, and almost 90 percent of Canadian consumers believed that the issue with rising food costs will only get worse in the future. When choosing where to go for grocery shopping, Canadian consumers would mostly think about the everyday prices and whether or not the shop is close to home. Shoppers considered home delivery options and whether or not a store offers many organic products the least.

Organic food is widely available in Canadian grocery stores and farmers markets, with nearly 40 percent of Canadian consumers regularly purchasing organic vegetables, making it the most popular category of organic food as of July 2019. Organic fruit is also popular, with 38 percent of Canadian consumers preferring to purchase it rather than regular fruit. Over half of Canadians would buy organic products if they were not so expensive compared to conventional food, and about a third of Canadian consumers believe that companies exaggerate the benefits of organic food.

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Shopping trips

Consumer behavior

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Food shopping behavior in Canada

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Food shopping behavior in Canada - statistics & facts

Despite the recent downturn in the Canadian dollar, food retail remains one of the largest and most competitive industries in Canada, with food and beverage retail store sales accounting for just under 130 billion Canadian dollars in 2019. However, in spite of the consistently growing sales, many consumers found it challenging to pay their grocery bills: according to a March 2019 survey, about 30 percent of households claimed it was somewhat difficult to afford food prices in Canada.

Many struggling families are reducing their meat or fruit and vegetable consumption in response to the rising cost of food, and almost 90 percent of Canadian consumers believed that the issue with rising food costs will only get worse in the future. When choosing where to go for grocery shopping, Canadian consumers would mostly think about the everyday prices and whether or not the shop is close to home. Shoppers considered home delivery options and whether or not a store offers many organic products the least.

Organic food is widely available in Canadian grocery stores and farmers markets, with nearly 40 percent of Canadian consumers regularly purchasing organic vegetables, making it the most popular category of organic food as of July 2019. Organic fruit is also popular, with 38 percent of Canadian consumers preferring to purchase it rather than regular fruit. Over half of Canadians would buy organic products if they were not so expensive compared to conventional food, and about a third of Canadian consumers believe that companies exaggerate the benefits of organic food.

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