Many struggling families are reducing their meat or fruit and vegetable consumption in response to the rising cost of food, and almost 90 percent of Canadian consumers believed that the issue with rising food costs will only get worse in the future. When choosing where to go for grocery shopping, Canadian consumers would mostly think about the everyday prices and whether or not the shop is close to home. Shoppers considered home delivery options and whether or not a store offers many organic products the least.

Organic food is widely available in Canadian grocery stores and farmers markets, with nearly 40 percent of Canadian consumers regularly purchasing organic vegetables, making it the most popular category of organic food as of July 2019. Organic fruit is also popular, with 38 percent of Canadian consumers preferring to purchase it rather than regular fruit. Over half of Canadians would buy organic products if they were not so expensive compared to conventional food, and about a third of Canadian consumers believe that companies exaggerate the benefits of organic food.

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