Market value share of consumer healthcare products in Italy 2021, by type

Published by
Juliette Gagliardi,
May 31, 2023
Over the course of 2021, self-medication accounted for the largest percentage of consumer healthcare products' market value in pharmacies in Italy. According to data provided by New Line Ricerche di Mercato, self-medication products accounted for 55 percent of the total market value, whereas dermo-cosmetics products represented 15.8 percent of it. Homeopathy was not very popular in Italy, since these kinds of products generated only 1.2 percent of the total pharmaceutical market value.

Pharmaceutical market value share of consumer healthcare products in Italy in 2021, by type

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Release date

January 2022

Region

Italy

Survey time period

2021

Special properties

pharmacies

Supplementary notes

*Broad term that includes items or devices used in medical treatment, diagnosis, and prevention (e.g., face masks, thermometers, band-aids...)

The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Market overview

6

Number of pharmacies

4

Sales volume and revenues

8

Cosmetics in pharmaices

8

Supplements in pharmacies

5

Online pharmacies

7

Miscellaneous

4

Further related statistics

19

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Topics

Pharmacies in ItalyDrug Store/Pharmacy Market in the U.S.Cosmetics market in ItalyHealth and food supplements market in ItalyPharmaceutical market in Italy
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