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Market value share of consumer healthcare products in Italy 2020, by type

Published by Matej Mikulic, May 5, 2021
Over the course of 2020, self-medication accounted for the largest percentage of consumer healthcare products' market value in pharmacies in Italy. According to data provided by New Line Ricerche di Mercato, self-medication products accounted for 56.2 percent of the total market value, whereas dermo-cosmetics products represented 16.1 percent of it. Homeopathy was not very popular in Italy, since these kinds of products generated only 1.4 percent of the total pharmaceutical market value.

Pharmaceutical market value share of consumer healthcare products in Italy in 2020, by type

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Source

In cooperation with
New Line Ricerche di mercato
Release date

January 2021

Region

Italy

Survey time period

2020

Special properties

pharmacies

Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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