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Market value share of consumer healthcare products in Italy 2021, by type

Published by Statista Research Department, Jun 19, 2022
Over the course of 2021, self-medication accounted for the largest percentage of consumer healthcare products' market value in pharmacies in Italy. According to data provided by New Line Ricerche di Mercato, self-medication products accounted for 55 percent of the total market value, whereas dermo-cosmetics products represented 15.8 percent of it. Homeopathy was not very popular in Italy, since these kinds of products generated only 1.2 percent of the total pharmaceutical market value.

Pharmaceutical market value share of consumer healthcare products in Italy in 2021, by type

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In cooperation with
New Line Ricerche di mercato
Release date

January 2022

Region

Italy

Survey time period

2021

Special properties

pharmacies

Supplementary notes

*Broad term that includes items or devices used in medical treatment, diagnosis, and prevention (e.g., face masks, thermometers, band-aids...)

The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Topics

Pharmaceutical market in ItalyGlobal pharmaceutical industryPharmaceutical industry in the UKState of health in ItalyPharmaceutical industry in Italy
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