Market value share of consumer healthcare products in Italy 2019, by type

This statistic shows the market value shares of consumer healthcare products in Italy in 2019, by type. According to data provided by New Line Ricerche di Mercato, self-medication products accounted for 24.4 percent of the total market value, whereas dermo-cosmetics products represented 7.4 percent of it. Homeopathy was not very popular in Italy, since these kinds of products generated only 0.6 percent of the total pharmaceutical market value.

Pharmaceutical market value share of consumer healthcare products in Italy in 2019, by type

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Source

In cooperation with
New Line Ricerche di mercato
Release date

April 2020

Region

Italy

Survey time period

2019

Special properties

pharmacies

Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Pharmaceutical market in Italy"

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