
Market value share of consumer healthcare products in Italy 2021, by type
New Line Ricerche di Mercato, self-medication products accounted for 55 percent of the total market value, whereas dermo-cosmetics products represented 15.8 percent of it. Homeopathy was not very popular in Italy, since these kinds of products generated only 1.2 percent of the total pharmaceutical market value.
Over the course of 2021, self-medication accounted for the largest percentage of consumer healthcare products' market value in pharmacies in Italy. According to data provided by