Most popular OTC and non prescription drugs in Italy H1 2019

In the first half of 2018, Tachipirina was the best-selling non-prescription medication in Italian pharmacies. Tachipirina is a brand name drug distributed by the Italian pharmaceutical company Angelini. It is used to treat minor health conditions such as cold, fever, headache and muscle ache. Rinazina, which is produced by the pharmaceutical firm GSK-GlaxoSmithKline, was also at the top of the ranking.

Non-prescription and OTC market

During the year mentioned above, the commercial pharmaceutical segment, that includes non-prescription drugs and over the counter products, accounted for 39.4 percent of the total pharmaceutical market volume and for 41.9 percent of the total market value .   

Self-medication in Italy

Self-medication - the treatment of common health problems with drugs not requiring medical supervision – is somewhat common in Italy. As a matter of fact, the market share of both non-prescription and self-medication drugs was quite stable over the last few years , unlike the segment of prescription medication.

Most popular OTC and non prescription drugs in Italy in 1st half 2019

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Release date

March 2020



Survey time period

H1 2019

Supplementary notes

*The data refer to the number of packages provided to pharmacies and shops authorized to sell medicines according to art. 5 of Decree Law No 223/2006.

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Statistics on "Pharmaceutical market in Italy"

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